Customer Insights Manager

4 weeks ago

Melbourne, Australia Bayer ANZ Full time

Hybrid working with a brand new office in Hawthorn
- Competitive salary, 11.5% Superannuation + free onsite parking
- Option of a company car or car allowance

**At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.**

**_ Where do you want to go?_**:
The Customer Insights Manager leads the development and delivery of actionable insights and market intelligence to support data-driven approaches to improve our understanding of our customers and enhance our customer connect.

Contribute to the development of annual marketing and company budgetary planning processes, driving cross-portfolio baseline and assumption management to define and monitor Bayer’s position within ANZ Agricultural markets.

**_ Do something that moves you._**:
Major tasks and responsibilities

**Customer insights**
- Identify customer insight priorities within the ANZ country-cluster (e.g., customer needs, journeys, buying behavior, etc.) to support value propositions and brand activations, advertising, campaign development and campaign executions.
- Design, develop and implement customer insights programs in collaboration with internal stakeholders, to capture insights into product / service experience, expectations, and unmet needs to support new product launches and Life Cycle Management of key molecules.
- Manage the end-to-end Voice of Customer and Voice of Partner customer insights research program.
- Transform market intelligence into insights that can be activated through cross functional tactics (e.g., marketing campaigns, sales planning process).
- Support Brand Managers with analysis of market intelligence to gain a clear and deep understanding of market opportunities and customer segments.
- Support commercial business functions e.g., Market Development Agronomists, with data collection and interpretation techniques to capture insights, extract value and drive strategic decisions.

**Business Intelligence**
- Leadership of business intelligence for short and long-range forecast / market guidance; drive consumption and utilisation of data across commercial business to ensure alignment.
- Generate market analysis to support sound business decisions and strategic planning processes, ensuring timely delivery of accurate data into company reporting systems/platforms.
- Contribute to the development and delivery of annual market and company budgets in ANZ

**_ Does this sound like you?_**:

- Extensive experience in translating data and information into insights.
- Demonstrable experience in a marketing and/or business/financial environment directly related to market research and project management.
- Excellent interpersonal, communication & negotiation skills.
- Highly developed IT skills including advanced Excel skills.
- Experience using market research software such as Qualtrics.
- Ability to build strong relationships across ANZ Marketing, Commercial functions and external partners
- Strong planning and prioritization skills

Preferred:

- Business related tertiary qualifications preferably with a major in quantitative analysis, statistics & research.
- Working knowledge of enterprise business intelligence / data visualisation tools e.g., Tableau, PowerBI and/or market research platforms e.g., Qualtrics.
- Knowledge of the agriculture market is advantageous.
- Budget management and reporting experience.

We are committed to creating a culture where people can be their best, in an environment that values inclusion, diversity and flexibility. At Bayer everyone belongs, regardless of race, colour, ancestry, religion, national origin, citizenship, sexual orientation, age, marital status, disability, gender identity, personality, thinking styles or background. We strongly encourage First Nations people to apply.

If you have a disability or special need that requires accommodation, please let us know.

**_ Be part of something bigger _**:
Recruitment agencies please note that this position will be managed via our in-house Talent Acquisition Team. Bayer does not accept any unsolicited resumes.

**Closing date 20 August 2023.

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