CRM Marketing Executive

4 weeks ago

Brisbane, Australia Minor Hotels Full time

Company Description

Joining Minor means you become a partner in a diverse, expanding global organization with limitless opportunities to thrive and achieve. Minor International includes three key business units: Minor Hotels, Minor Food, and Minor Lifestyle.

Minor Hotels is an international hotel owner, operator and investor, currently with a diverse portfolio of over 530 properties. Through our Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and TIVOLI properties, Minor Hotels operates in 50+ countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America.

Minor Hotels AU & NZ is a proud leader in strata titled accommodation management with numerous Hotels, Resorts and Residential Apartment buildings throughout Australia and New Zealand.

**Job Description**:
Our digital marketing team is currently looking for a commercially focused and creative CRM campaign executive to put their stamp on our eDM marketing strategy.

Working from our modern well situated Brisbane Corporate office you will have the opportunity to add value to an already high performing marketing team whilst utilising your exceptional creative flair and attention to detail.

**Your key responsibilities**:

- Optimise campaign performance through A/B testing
- Implement customer lifecycle strategies including use of customer segmentation to develop, maintain and optimise the overall customer journey and performance
- Reporting - Constantly reviewing campaign and journey performance, providing insights and recommending improvements
- Define, implement and automate omnichannel communications and touch points to improve lead nurture, service provided, retention, engagement and the overall customer experience

**Qualifications**:
**To be successful in this role you will require the following skills, experience and qualifications**:

- Tertiary qualifications highly regarded
- A minimum of two years experience in a similar role
- Experience using CRM Marketing Automation tools
- Graphic Design Skills (Adobe Creative Suite) will be highly regarded
- Experience using Google Tag Manager and Google Analytics
- Basic knowledge of HTML an advantage
- Copy writing skills a bonus

Additional Information
**Join our positive and vibrant team and be rewarded with these team benefits**:

- Accommodation available at special staff rates across all Minor Hotel brands in AUS and NZ
- Discount when you visit any of our restaurants, cafes, bars and wellness retreats
- Discounts on 530 Minor hotels and F&B outlets across the globe
- Hundreds of discount savings and earn cashback at your favourite retailers.
- 50% off The Coffee Club VIP membership
- Furniture, Australia Zoo, Medibank insurance discounts
- Secondments and promotion opportunities across Minor Hotel globally
- Career progression & education assistance
- Additional paid leave including Birthday and Study leave
- Wellbeing programs (Uprise)
- Reward & Recognition programs

Our people drive the success of our business, so we will invest in your skills to allow you to grow and progress through your career. You'll feel at home as part of a close team who thrive on delivering exceptional guest experiences and working in a company focused on ensuring the best workplace culture.

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