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Public Relations Manager

4 months ago

Macquarie Park, Australia Metcash Full time

**At Metcash Food, we’re the power behind local business, proudly supplying over 1600 independently owned stores in every corner of Australia and New Zealand. With a range of trusted independent brands like IGA, Foodland and Campbells/C-Store, our stores sit at the heart of their communities, providing locals with the products and homegrown produce they love most.**

Our network of family-owned businesses is taking on the competition, and our Marketing, Creative and Communications Team help put them on the map. They use data-driven insights to understand what customers truly want, working with local retailers to deliver personalised solutions that make a difference.

As the **Public Relations Manager,** **(**your primary focus is sharing the stories of over 1,300 independent family-owned businesses across Australia and growing IGAs SOV through earnt media coverage. As a member of the Marketing team, you will help drive earnt media coverage and create engaging content that demonstrates IGA’s brand purpose and points of difference, with the goal of encouraging people to choose to shop at IGA because of the meaningful difference IGA retailers play in local communities across the country.

The role works to support national, state, and local PR initiatives and is primarily responsible for supporting in the delivery of the always on PR strategy, key seasonal PR campaigns, highlighting IGA’s value offer and sustainability initiatives, raising awareness of IGA’s National Charity partnerships and providing localized PR support for IGA retailers.

**What you’ll do**
- Help to identify, drive and support PR initiatives and campaigns that result in positive media coverage for IGA and grows IGA’s share of voice, with the aim of driving additional foot traffic to stores.
- Support in the execution of key seasonal PR campaigns including Christmas and Easter Work with seasonal teams, agency partners, retailers, and state teams from briefing, message alignment, story collection, pitching, right through to conducting post analysis of all campaigns for future learnings.
- Work with the Community Manager to support and drive awareness through earnt media opportunities of IGA’s National Charity partnerships - Special Olympics Australia, The McGrath Foundation and Vinnies
- Help create engaging content including Video News Releases, media releases and social media content that drives awareness of what makes IGA unique and different from the chains
- Review all sponsorship opportunities against National Sponsorship opportunities and support state teams in leveraging state-based charity support and sponsorships.
- Foster strong relationships with IGA retailers, PR agency & any other agency partners as well as cross-functional internal relationships.

**What you’ll bring**
- Relevant experience and exposure in PR
- A strong storyteller and copy writer.
- Ability to build strong & collaborative relationships.
- Understanding what makes a good story to get earnt media pick up.
- The ability to translate insights into actionable PR initiatives.
- Strong interpersonal, negotiating, and diplomatic skills to effectively manage relationships with diverse internal and external contacts.
- A demonstrated ability to work autonomously & manage a wide variety of projects simultaneously & under tight deadlines.

**What we can offer**
- Hybrid working - flexibility is in our DNA.
- Free on-site parking and close to public transport
- An extra week of annual leave after your first year as part of our Fifth Week program, and the opportunity to purchase annual leave to help you recharge.
- Our MetHealth wellbeing program is designed to help you enjoy work/life balance and get the most out of life.
- Access to 12 paid weeks of gender-equal parental leave for primary carers, and three weeks for partners

We’re all about celebrating success, and we’re proud to be a WGEA Employer of Choice for Equity, an accredited Flex Ready workplace, and a Gold Standard Mental Health First Aid skilled workplace.

The industry is changing, and we need adaptable people who thrive under pressure to build meaningful relationships with our diverse family of independents. So, get stuck into a promising career in a fast-growing industry. Together, we can supply Australia/New Zealand with a better retail future, powered by local communities.

**Make your Mark