Digital Marketer

6 days ago

Hobart, Australia HAYS Full time

Unique opportunity to work with this well known Tassie business

**Your new company**

Tasmania is no ordinary place. It is more than our home and this is more than a job, it’s who we are.They are here to connect travellers culturally and emotionally with our island to deliver social and economic benefits that are shared with all Tasmanians.

At our heart, we are simply a team of spirited humans united by our deep connection with Tasmania and its people. The strong sense of meaning we gain from our work ignites us.

**Your new role**
- Actively work with the Digital and Interactive team members to deliver the always-on social, website and EDM publishing schedules, and the SEO and SEM programs, ensuring that consistent process, design systems and best practices are applied.
- Contribute to the design of omni channel digital marketing solutions for brand campaigns that meet objectives and enabling a connected customer journey. This may include building user stories, wireframes, and sitemaps in collaboration with external agencies as required.
- Undertake the curation and sourcing of insights-driven content for social media platforms, execute the publishing schedule and undertake day-to-day community engagement and moderation requirements
- Work with channel specialists to execute ‘test and learn‘ initiatives such as A/B testing to improve user experience and performance.
- Interpret customer data and behavioural analytics and make recommendations to the team to improve the website, social media and/or EDM performance and usability.
- Support the Manager Digital Experiences in coordinating program resourcing and workflow scheduling and support budget management and reporting.

**What you'll need to succeed**
- Technical skills and experience in contemporary digital marketing activities across the breadth of channels, together with content marketing for digital.
- Solid experience in social media content curation, brand-aligned community engagement and moderation, and using social media management platforms, together with excellent written skills that can be tailored to brand and platform needs.
- Contemporary knowledge of SEO and SEM, including ranking factors and search engine algorithms.
- Be a strong team player, with the ability to adapt, collaborate and communicate effectively to achieve outcomes

Excellent administrative and prioritisation skills, with strong attention to detail.
- Personal drive and integrity along with a commitment to upholding shared values and demonstrating professionalism while being prepared to try something new, disrupt the status quo, engage with risk, bring creative energy and show personal courage.

**What you'll get in return**

We work in a dynamic environment that aims to inspire creativity and bravery with a commitment to ongoing learning and development. We embrace flexible working so you can create your work-life balance, are committed to high standards of safe work practices, wellbeing, diversity and equity.

We continually strive for a culture that is based on communication, unity, respect, growth and accountability. With us, what you see is what you get. We’re connected with each other, our purpose and our customers and we do our best to be bold, stay curious, and embrace the play in our work.

**What you need to do now**

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.

**LHS 297508**#2765041

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