Digital Community Specialist

3 weeks ago

Hobart, Australia Tasmanian Government Full time

Tourism Tasmania

Marketing

Digital and Interactive Marketing

Applications must be submitted by Sunday 10 September, 2023 11:55 PM

**Position details**:
**Applications close**:

- Sunday 10 September, 2023 11:55 PM AEST**Award/Classification**:

- Tasmanian State Service Award - General Stream Band 5**Salary**:

- $93,771.00 to $98,362.00 per annum**Employment type**:

- Permanent, flexible, Permanent, full-time**Region**:

- South**Location**:

- Hobart**Job description**:

- The Digital Community Specialist is the voice of our brand across Tourism Tasmania’s social community. It builds engagement by sharing valuable content through social media channels and nurturing relationships through two-way interactions to achieve Tasmania’s brand and visitation objectives.Tourism Tasmania is looking for an experienced digital community professional to be the voice of our brand and drive community engagement within our digital ecosystem.

As a member of the Digital and Interactive Marketing team, you will work with cross-functional teams to create content for social channels. The content will be an expression of our brand and bring the human element to the experience by building relationships with our online community.

If you are a social-savvy people person who gets a kick out of creating exceptional digital experiences for online communities, we’d love to hear from you.

**What you'll be responsible for**:

- The consistent voice, tone and moderation of our brand through global digital community development and engagement, to build brand trust and motivate consumer action.
- Cultivating an authentic, connected and engaged digital community and nurturing them through the customer journey to create the desire for travel to Tasmania and a community of loyal brand advocates.
- Planning, approving and publishing the social media ‘always on’ content that meets both the needs of our community and our digital experience objectives.
- The day-to-day management of global social media accounts, publishing and analytics platforms.
- Managing workload and delegating of tasks for the Social Media Digital Marketer.

**What you'll work on**:

- Curate and brief engaging and insights-driven content for social channels that is brand appropriate, provides value to the community and contributes to a platform goal.
- Plan and manage the content publishing schedule and delegation of tasks within the team, being responsive to opportunities, current events and trends.
- Manage day-to-day community engagement and moderation across social media and digital platforms through oversight of the engagement panel, representing our brand to respond to community interaction, questions and messages.
- Translate overarching digital customer experience objectives into social media benchmarks and metrics, continuously review social media analytic platforms to draw insights and optimise performance.
- Provide platform insights and make recommendations to support the delivery of the cross channel digital roadmap and leverage cultural moments and/or emerging opportunities.
- Recommend and lead initiatives to grow an engaged, motivated and loyal community.

**Who you are**:
You are a social media marketing professional who is driven by bringing a brand to life on social media and igniting a digital community of brand fans. You take pride in servicing a community with the information and interaction they need to encourage them further along the customer journey.

You are an adaptable person with a can-do attitude. You thrive when leveraging real-time opportunities, balancing risk and reward to drive performance. You have an authentic passion for Tasmania as a brand and destination and are excited to make a difference to our brand, our team, and our industry.

**Desirable requirements**:

- Relevant commercial experience working within social media in the tourism and/or marketing industry.
- Intermediate to advanced skills in the social media management platform Brandwatch.
- Deep knowledge of Tasmania and the tourism landscape.

**Supporting documents**:
***Digital Community Specialist (005232).pdf**

**Further information**:
**How to apply**:
Applications should include a maximum two-page statement against the ’what you need to have’ section within the Statement of Duties.

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