Social Media Coordinator

2 months ago


Adelaide Region SA, Australia Ryderwear Full time

Posted: 10/08/2023

Closing Date: 31/08/2023

Job Type: Permanent - Full Time

Location: Adelaide

Job Category: Brand

South Australian born & bred, Ryderwear is proudly one of the leading functional gym wear & shoe brands in Australia. Established in 2009, Ryderwear has since grown to be a globally recognised online retailer.

Our mission is to inspire people to live their best life through fitness. We do this by providing inspiration, encouragement and motivational activewear. We do what we do because we want to make a positive impact on the world. Our staff are passionate and work together as a team to deliver on our mission and take everything we do to the next level.

**The Opportunity**:
An exciting opportunity to join Ryderwear as the Social Media Coordinator. The role is responsible for content framework across all social media channels. With a background in creating innovative and engaging social media content, the role will be both strategic and operational to ensure all posts are in line with our brand and business objectives.

**Key responsibilities**:

- Social media content strategy planning, development and execution across all channels including Instagram, Facebook, Twitter, YouTube, Pinterest and Tiktok
- Creation of a well-devised content framework that ties in with building awareness, long
- term brand equity, promotions, product launches, conversions, and engagement
- Develop and execute a content strategy with consideration to our campaigns, influencers, events, and brand collaborations
- Sourcing and creating all content for social media including social media advertising, our brand platform, key trends and new UGC curation, briefing and directing photoshoots + video content, utilising key via influencers, staff members and consumers
- Producing well-written copy that aligns with our brand voice and engages our community
- Identify opportunities to evolve our social media content
- Organize and build social media content plans and processes to streamline and scale our social media work, ensuring optimal scheduling and hashtag utlisation
- Collaborate cross-functionally with our internal brand, digital & creative teams to create holistic content programs that drive results
- Use social media analytics to measure performance of all content across social media, making recommendations based on these insights to help drive the business forward
- Engage with customers on all social platforms including comment sections, direct messages, hashtags and tagged photos as well as advertisements and posts

**To be successful in this role you will have**:

- Bachelors Degree in either Marketing or Communications is desirable
- 1 - 2 years within working in a social media or supporting role
- Demonstrated background managing multiple platforms
- Understanding of social media and influencer marketing
- Compelling copywriting skills and ability to interpret the brand message and messaging succinctly
- Can handle multiple platforms and accounts simultaneously
- Highly organized and able to take the lead on the brands social media
- Ability to report on performance and analytics of each platform

**Desired Skills and Experience**:
**Why work with us?**
- Be part of a GREAT team
- Real opportunities to progress your career in a growing global organisation
- Welcome voucher to start you on your Ryderwear clothing addiction
- Staff discounts
- Gym membership
- Passionate, collaborative, dynamic team
- Onsite parking
- Birthday vouchers
- And best of all you can wear activewear to work every day



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