Head of Marketing, Program Gtm

2 weeks ago

Darlinghurst, Australia WooliesX Full time

Key leadership position
- Innovative and dynamic work
- High visibility role with potential to make real impact 12month Fixed Term Contract (potential to be extended or made permanent)

**About WooliesX
At WooliesX, our people believe in creating better everyday experiences for our community.

With 1,800+ team members, multiple practices and over 100 chapters, there’s a home for everyone here. Whether your interests lie in data driven insights and product engineering, digital media, ecom, operations, customer advocacy, commercial, agile or more, you can find your squad across all kinds of capabilities.

Our squads live their “one day”, every day. We work on Australia’s most innovative tech, design, engineering and more to transform the way that millions of Australians live and shop. Physically, you can find us in Surry Hills, but virtually, we can be anywhere.

Our culture combines the support, care and freedom that comes with being part of the Woolworths Group. We are an agile team embracing diversity of thought and positive change. We thrive on pragmatism, mutual respect, care, curiosity, openness, and a proactive attitude. As a team we continually seek ways to support and learn from each other.

**What You'll Do
Reporting to the GM Member Growth, the Head of Marketing, Program GTM leads ~30 loyalty and retail marketing professionals focused on building a strategic Go-To-Market (GTM) capability to enable future business success. As a senior capability lead, you partner with Delivery leads to drive business capability uplift, deliver better business outcomes and ensure effective resourcing / allocations.

The role has reach, influence and impact across the Woolworths Group and is a key role that can directly influence the success of the platform and wider WX business. The role is a member of the Member Growth Practice leadership team.

The Member Growth Practice exists to enable more growth, connection and strategic differentiation for the Woolworths Group. The Practice mission is to engage and grow connected customer and member value by building strategic loyalty capabilities in proposition, partnerships and member marketing that are data led, digital-first and commercially focused to deliver business ambitions.

The Program GTM Principal Chapter is 1 of 4 Principal Chapters in the Member Growth Practice and is responsible for building the capability to bring new and existing propositions to market to deliver connected customer and member value. This role works across all WX platforms and businesses in EDX, eComX and IDx.
- Key Accountabilities _
- Provide direct leadership and mentorship to a Principal Chapter (~30 team members) that empowers and influences, whilst fostering a culture that encourages openness, innovation and experimental ways of working
- Lead a member-led and one customer approach for WX and Group that supports member growth and retention
- Lead and influence ongoing strategic conversation around Program GTM capability with peers and leads in WX
- As a thought leader, ensure the team is adopting industry leading practices and is well informed of future strategies
- Adapt, expand and challenge our current systems and processes to ensure they remain competitive in the rapidly changing ecommerce / loyalty / retail environment
- Manage key stakeholder relationships across WooliesX and Group
- Coach key stakeholders to understand our operating model and become aware of the flow of work and value through the system
- Ensure there is a continuous pipeline of talent and career pathways within the team Develop and maintain a network of industry contacts and research industry trends, competitors, products and makes strategic and tactical recommendations

**What You'll Bring
The role requires a person that is a team player, with exceptional relationship building capabilities. You will show initiative with a customer focus and be adaptable to change. You will be a problem solver who works in collaboration with Delivery Leads on solving key strategic questions and challenges to enable future business success.
- 10+ years experience with a deep understanding of the GTM / loyalty / subscriptions (or similar) areas
- An inspirational leader of significant cross functional teams
- A thought leader with a passion for best practice, transformation, innovation and process improvement
- A strong influencer with the ability to nurture productive internal relationships at the all levels across a complex matrixed organisation
- Operationally resilient, with a proven track record of implementing effective business strategies, programs and transformation in a fast paced, commercial context
- A high level of personal confidence and gravitas with the ability to build mutually beneficial relationships with external vendors and partners
- A proven track record of managing and delivering change as well as positive outcomes
- Horizontal leadership capabilities and the ability to work well in a highly pressured

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