Segment Marketing Manager, Health and Aged Care

2 weeks ago

Lane Cove, Australia SC Johnson Professional Full time

Joining the team at SC Johnson Professional® makes you part of a family company with a deep history in the professional market as a leading manufacturer of skin care, cleaning and hygiene products and smart technologies. We’re a team of more than 1,000 employees across five continents providing solutions to healthcare, industrial and institutional markets across the world.
- SC Johnson Professional®

is a business unit within SC Johnson, a family-owned and led company and leading manufacturer of quality, trusted products since 1886.

Internally and within the SC Johnson Professional Family, this role is graded and referred to as
_Associate Manager, Product Marketing_

As our Segment Marketing Manager, you will be responsible for all marketing activities related to our Healthcare market sectors (Public & Private Hospitals, Aged Care and various Healthcare Facilities) with key focus on:
- Driving End User Awareness and Education
- Development, Planning, Execution and full ownership of the marketing programs
- End to End Product Portfolio Management
- Investigation and Reporting on End User Insights & engagement through research, infield activity and digital projects

Key Responsibilities:

- Create and execute annual marketing plans
- Develop, manage and be accountable for the marketing budget
- Conduct Proactive end user market research to gather insights to market dynamics and identify incremental opportunities
- Product Optimisation through regular product analysis and review of market trends
- Organise and execute key sales and marketing programs (promotions, advertising, PR, communications) in conjunction with the sales managers
- Develop and manage all marketing integrated programs including digital and print advertising, lead generation, tradeshow, promotion management and sales support related to the specific market segment and products
- Develop and publish editorials / case studies and advertising material for the assigned category
- Development and delivery of distributor / end-user product training sessions
- Provide regular in field support including distributor / end-user presentations, trade shows and conferences
- Monitor and report on topical industry information and competitor intelligence

Required Skills / Experience / Competencies:

- Minimum 5 years prior experience in B2B marketing within the Healthcare/Aged Care or Pharma segments
- Demonstrated experience developing and executing marketing plans and managing budgets
- Demonstrated experience in Digital Marketing communications
- Demonstrated experience and execution with SEO and Social Media
- Infield customer-facing experience, launching, promoting and training on product offering
- Organised self-starter willing to take the initiative to get things done and work with all levels of internal and external stake holders
- Strong analytical and negotiation skills
- Proficient computer skills (Word, Excel, PowerPoint)

Remuneration and Benefits:
SC Johnson is committed to providing a safe, inclusive and respectful environment for all its employees. Along with a competitive base salary, here are just some of the benefits you receive when joining the SC Johnson Family
- Beautiful facilities located on privately owned acreage Lane Cove, NSW
- Full kitchen facilities, onsite gym, tennis courts and loads of free parking
- Discounted products
- Family-owned company, with a family feel
- Be a member of a company championing a better world through sustainability and environmental protection measures

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