Head of Marketing

2 weeks ago

Melbourne, Australia Beaumont People Full time

**Head of Marketing and Communications**
- Opportunity to join one of Australia’s largest support-service providers during a period of transformational change and growth
- Newley created senior leadership role responsible for elevating the marketing and communications function.
- This role can be based in SYD or MELB and hybrid work opportunities are available.

**About Possibility**:
This organisation is a leading non-profit dedicated to providing quality support options, accommodation, employment, and training for people with disabilities and children facing adversity.

Their vision is a world where everyone has the opportunity to pursue their potential, as catalysts for change, championing inclusion and advocating for freedom and independence as fundamental human rights.

**Role Responsibilities**:
This newly created role is joining the organisation during a time of transformational change and as the Head of Marketing and Communications you will be pivotal in spearheading the function to help drive their mission forward. This role will build and lead a skilled team and oversee the development and execution of annual marketing and communication strategies. Your focus will be on supporting the growth of the organisation, particularly in attracting new clients and ensuring effective representation of the brand in the community.

Reporting to the Director of Strategy, Engagement and Growth you will be responsible for:
**Marketing Strategy & Planning**:

- Develop and execute comprehensive marketing plans and strategies.
- Collaborate with the Business Development team to achieve revenue objectives.
- Manage the annual marketing budget and provide detailed reporting to the Executive Team.

**Marketing Activity**:

- Coordinate opportunity-led events to strategically engage clients with excellence.
- Oversee social media advertising to drive awareness, consideration, leads, and conversions.
- Develop strategic supporter journeys to enhance value proposition, engagement and retention.
- Manage agency relationships and partnerships.

**Leadership**:

- Key member of the strategy and growth leadership team - significantly inputting into organisation-wide revenue strategy and campaign integration.
- Lead and coach the Marketing and Communication teams, fostering optimal performance.
- Oversee approvals for all marketing activities.

**Cross-Functional Integration**:

- Manage internal stakeholder relationships for content sourcing.
- Contribute to the development and refresh of the organisation's brand.
- Assist the Team through strategic input across activities, events, sponsorship opportunities.
- Collaborate with the Finance team on marketing budget and expenditure.

**Advice, Support & Training**:

- Provide timely advice, mentoring, and consultancy on marketing plans and activities.
- Prepare and present high-level reports and briefings.
- Engage with executive and organisational leaders to support best practices.
- Provide advice on key external partner engagement.

**Skills & Attributes**:

- Strong communication and engagement skills.
- Contemporary knowledge and experience in marketing and communications.
- Relationship-building and influencing skills.
- Advanced networking and stakeholder management.
- Excellent verbal and written communication.
- Ability to manage complex projects with mínimal supervision.
- Expert-level proofreading and editing.
- Analytical and big-picture thinker.
- Managing competing expectations for self and the team.
- Relevant tertiary qualification in Marketing or extensive relevant experience.
- Minimum 5 years in a Senior Marketing or Communications role with strategy development experience.
- Demonstrated experience in strategic acquisition planning (B2B and B2C).
- Previous experience in a growth-oriented company or non-profit with ambitious revenue targets.
- Experience in the for-purpose or allied health sector is desirable.
- Availability for inter and intra-state travel.
- Current NDIS Worker Screening Check and national Police Check.
- Minimum of 3 Covid vaccinations.
- Unrestricted driver's license.

**Application Process**:

- Beaumont Not for Profit has been contracted to recruit this role. Beaumont NFP is a non-profit service specialising in delivering unparalleled permanent and temporary recruitment and consultancy solutions to the Not-for-profit sector on a Not-for-Profit basis._

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