Regional Marketing Manager

2 weeks ago

Ultimo, Australia TFE Hotels Full time

Reporting to the Director of Brand, the Regional Marketing Manager is responsible for developing and executing a cutting-edge marketing activation plan for the assigned portfolio of hotels & brands in the Melbourne region. Focused on increasing awareness through all channels and driving performance across market segments, the Regional Marketing Manager will support the Hotel General Managers in bringing innovative ideas to life for the brand/s through the hotel & dining experiences.
The Regional Marketing Manager will also play the role of Quincy Brand Ambassador for TFE hotels in Australia.
The Role
You will lead the brand & marketing efforts for a portfolio of hotels in Melbourne.
Responsible for developing and managing the strategy, planning, and activation for the brands and hotels, you will be supported by the wider Brand & Marketing team in addition to selected creative agency partners.

**Key responsibilities**:

- Develop annual marketing plans for the portfolio working with cross-functional teams to align on business needs, and to drive revenue
- Manage related budgets, tracking, and reporting, with regular updates on progress and optimisation to increase performance
- Activate marketing initiatives such as tactical campaigns, digital, print, on-property, special events, and local partnerships
- Create and manage content for all brands across all channels including websites for hotels, restaurants, bars, and TFE Hotels and third-party websites, social media, and digital signage
- Lead new photography for all brands including planning, logistics, and delivery of final assets
- Help to develop compelling hotel packages that appeal to target segments, leveraging partnerships with promotion across channels
- Lead social media plans, calendar, and activity, including agency and community management
- Lead creative delivery across print and digital for all brands and manage new design briefs working with freelancers, agencies, or internal design team
- Manage hotel collateral stock including usage, cost, and re-ordering
- Manage and maintain hotel-based brand portfolio databases, and lead acquisition and engagement activities
- Prepare marketing updates and present at owner and key stakeholder meetings

A little more about you.
- Substantial work experience relevant to the role, including hospitality, hotels, meetings and/or events
- Demonstratable experience in building successful and integrated marketing plans, and driving marketing activations across multiple areas
- Analytical and able to interpret and manage marketing data and budgets
- Exceptional organisational and planning skills, with the ability to manage multiple projects and stakeholders in a dynamic environment
- Good stakeholder management with a collaborative style, and the ability to build and foster strong working relationships to deliver results
- Confident communicator with strong verbal, written, and presentation skills, and attention to detail
- Design and visual flair, with the ability to write great content that really drives customer engagement
- Passion for people, processes, and problem-solving with a practical approach
- Either formal tertiary qualification in Marketing or other relevant vocational qualifications or suitable experience

Sounds like you? We’d love to chat.
- _______________________________
Life at TFE is brimming with possibility. We’re the only international hotel group headquartered in Sydney, and we’re looking for passionate people ready to dive in and move with us. Today, we have seven brands, with 69 hotels, in six countriesand we’re not stopping there, with 20 new hotels underway and more in the pipeline. Everyone at TFE is invited to take ownership and help shape our future. If you’re authentic, flexible, and talented, you’ll find more than you expected, and we’ll support you every step of the way.

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