Lifecycle Marketing Leader

3 weeks ago

Parramatta, Australia GE Healthcare Full time

**Job Description Summary**: The Imaging Lifecycle Marketing Leader is responsible for planning, organizing and executing programs that will generate new opportunities for Imaging in Australia & New Zealand or advance existing ones. This position works in partnership with sales, channels and product marketing teams. This role is also responsible to bring customer insights through all deployed programs.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

**Key responsibilities include (but are not limited to)**:

- Using market research to identify market and adjacent opportunities, unmet customer needs, and understanding competitive intelligence positioning and using this research to develop segment value propositions and as a key input into the marketing planning.
- Contributing to the Strategic Planning Process and support activity of regional/operational marketing teams and ensure alignment with global marketing plan
- Leading (in partnership with Product and Sales Leaders) the Annual A&NZ Integrated Marketing Plan, ensuring execution of coherent and impactful campaigns
- Developing and executing Demand Creation & Funnel acceleration programs supporting product and solution launch plans
- In collaboration with the Imaging leadership team, develop and execute the growth strategy in ANZ.
- Implementing regional segmentation strategy. Develop and drive execution of regional segment value propositions and positioning. Manage processes and programs to increase customer awareness, preference and purchase intent
- Working with Region Product Marketer(s) to secure product positioning and customer-focus solutions information across the portfolio
- Interfacing with the regional sales force on training materials, brochures and other tools required for execution of growth objectives adapting these to local market needs as necessary
- Measuring and monitoring metrics and operating mechanisms to ensure achievement of business objectives (e.g., lead generation programs, trade show management, etc.)

**Quality Specific Goals**:

- Complete all planned Quality & Compliance training within the defined deadlines.
- Identify and report any quality or compliance concerns and take immediate corrective action as required.

**Qualifications**:

- Bachelor’s Degree in Marketing,
- Business Administration or related field 7+ years’ experience in marketing, product marketing or related field
- Excellent oral and written communications skills
- Planning and project management skills
- Experience working with sales teams and supporting programs to drive awareness and sales

**Preferred Qualifications**:

- MBA or Master’s degree in Marketing, Business Administration or related field
- 7+ years’ experience in marketing, product marketing or related field
- Marketing experience in market & customer insights, product commercialization and branding
- Healthcare product/industry acumen Innovation - ability to develop/execute on new ideas through collaboration
- Team oriented - ability to work well with diverse, cross-functional teams Leadership and initiative to drive business objectives
- Digital marketing and social media
- Can learn fast and communicate effectively in a fast-paced environment

**Inclusion and Diversity**

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership - always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

LI-ETEO

LI-ONSITE

LI-HYBRID

**Additional Information**:
**Relocation Assistance Provided**:No

  • Marketing Specialist

    4 weeks ago

    Parramatta, Australia Parramatta Leagues Club Full time

    **About us** Parramatta Leagues Club is one of Australia’s most iconic clubs in Western Sydney region. We are passionate about bringing together our community, supporting local causes and offering welcoming experiences for our members and community by delivering exceptional service. **About the role** We are seeking a creative and experienced Marketing...

  • Marketing Specialist

    18 hours ago

    Parramatta, Australia Parramatta Leagues Club Full time

    **About us** Parramatta Leagues Club is one of Australia’s most iconic clubs in Western Sydney region. We are passionate about bringing together our community, supporting local causes and offering welcoming experiences for our members and community by delivering exceptional service. **About the role** We are seeking a creative and experienced Marketing...

  • Marketing Specialist

    2 weeks ago

    Parramatta, New South Wales, Australia Parramatta Leagues - Home of the Eels Full time

    About usParramatta Leagues Club is one of Australia's most iconic clubs in Western Sydney region. We are passionate about bringing together our community, supporting local causes and offering welcoming experiences for our members and community by delivering exceptional service.About the roleWe are seeking a creative and experienced Marketing Specialist, who...

  • Digital Marketing Manager

    4 weeks ago

    Parramatta, Australia Michael Page Full time

    About Our Client The company is a global electronics and technology corporation. It is widely recognised for its diverse range of products, spanning various industries such as consumer electronics, home appliances, mobile communications, and more. This company has established itself as a key player in the international market, consistently innovating and...

  • account executive leader

    2 weeks ago

    Parramatta, New South Wales, Australia Haylo People Full time

    11th June, 2024 HAYLO People are experts in Personal Injury and General Insurance recruitment. Currently, we are seeking an experienced Team Leader or highly experienced Broker who is ready to take the next step in their career, and join a fantastic Parramatta based brokerage. Benefits:Advance your career in broking and transition into a leadership...

  • Marketing Co-ordinator

    1 week ago

    Parramatta, Australia Parramatta Leagues Club Full time

    **We’re for you. We’re for community. We’re for the Eels.** For nearly 70 years we’ve supported the Eels, our community, our members and our people. And we’ll support you. Just like our humble beginnings, we’ll give you a fair go and support your career development and growth - qualifications optional. Whether at our Dural, Dundas, or Parra...

  • Team Leader

    3 weeks ago

    Parramatta, Australia Fuse Recruitment Full time

    Team Leader - **Location**: - Parramatta - New South Wales - **Work Type**: - Permanent - **Salary**: - AU$100000 - AU$110000 per annum - **Reference**: - 22675 - **About Us** Fuse Recruitment is a growing Australian Recruitment Company with a reputation for delivering a premium recruitment service to our specialist industry partners. One of our key...

  • Portfolio Leader

    4 days ago

    Parramatta, Australia Transport For NSW Full time

    Organisation/Entity: Transport For NSW- Job Category: Planning- Job Location: Parramatta, NSW, AU, 2150- Job Ref No: 85204- Employment Type: Permanent Full-Time- Salary Range: $132148.0-$144415.0- **Support the management of Greater Sydney’s portfolio across the investment lifecycle**: - **Permanent Full-Time position, USS 10 ($132,148 -$144,415)** **+...

  • Service Imaging Product Leader

    2 weeks ago

    Parramatta, New South Wales, Australia GE Healthcare Full time

    Job Description Summary: As the Service Imaging Product Leader, you will be responsible for leading the development and execution of product strategies for Imaging Accessory products. You will work closely with cross-functional teams to develop plans that improve the customer experience, increase profitability and drive growth. This role will integrate best...

  • Marketing Co-ordinator

    2 weeks ago

    Parramatta, New South Wales, Australia Parramatta Leagues Club Full time

    We're for you. We're for community. We're for the Eels.For nearly 70 years we've supported the Eels, our community, our members and our people. And we'll support you. Just like our humble beginnings, we'll give you a fair go and support your career development and growth - qualifications optional. Whether at our Dural, Dundas, or Parra location, you'll...

  • Marketing Manager

    2 weeks ago

    Parramatta, New South Wales, Australia Future Proof Staffing Full time

    Build a top Marketing team Drive innovative campaigns Parramatta CBD Campus + hybrid WFH flexibilityLead the Way as Head of Marketing for Online EducationAre you an international and domestic marketing strategist ready to make a lasting impact in the booming online education space? Join us as the Head of Marketing and unleash your creativity, drive business...

  • Marketing Assistant

    2 weeks ago

    Parramatta, New South Wales, Australia Redpath Partners Full time

    Support Marketing Campaigns & Manage Social Media Located West of CBD Report into a passionate & supportive Marketing Executive Must have 12 + Yr Exp. in Marketing & in Retail Centre or Corporate environmentExciting new opportunity with a premium National Property Landlord that have an impressive portfolio of Office & Retail Assets. This group is going from...

  • Team Leader

    2 weeks ago

    Parramatta, Australia Link Group Full time

    Unlock Your Leadership Potential! Join Our **Equity Plan Solutions **(EPS) Team! Are you a seasoned leader with a passion for Equity Plan Solutions and Employee plans? Do you thrive in a high-volume, deadline-driven environment? We're seeking a dynamic individual to lead our EPS team, ensuring the on-time delivery of projects with error-free...

  • HR Business Partner

    2 months ago

    Parramatta, Australia The Next Step Full time

    $120K base + super FTE | Hills District/Western Sydney - Manufacturing or Blue Collar experience preferred - 6 month contract with a view to go permanent **About Them** A market leader in their industry and have been operating in Australia for over 60 years. They design, manufacture and distribute products for both residential and commercial markets. In...

  • Marketing Manager

    2 weeks ago

    Parramatta, New South Wales, Australia West Recruitment Full time

    Located in Marsden Park- Lead a creative team of 6- Broad range of productsYour new employerYour new employer is a national family business that provides well-designed, well-built and well-priced furniture to Australian companies. But this is only one string to their bow, they also have a highly successful global business servicing the safety industry.Your...

  • Marketing & Events Coordinator

    4 weeks ago

    Parramatta, Australia Healthcare Professionals Group Full time

    **Benefits!** - Permanent, full time opportunity - Office based - Convenient location in Parramatta, 2150, a short walk from public transport - Join a supportive and dynamic team culture - Be a part of a company with a strong focus on people and growth **About the company** A world leader in healthcare, providing quality solutions to well over 100...

  • Marketing & Events Coordinator

    2 months ago

    Parramatta, Australia Healthcare Professionals Group Full time

    **Benefits!** - Permanent, full time opportunity - Office based - Convenient location in Parramatta, 2150, a short walk from public transport - Join a supportive and dynamic team culture - Be a part of a company with a strong focus on people and growth **About the company** A world leader in healthcare, providing quality solutions to well over 100...

  • Marketing Administration Assistant

    2 weeks ago

    Parramatta, New South Wales, Australia Parramatta City Council Full time

    Riverside Theatres is the heart and soul of arts & culture in Western Sydney and for more than 30 years has attracted some of the world's best artists, nurtured local talent and showcased the diverse and vibrant stories of Sydney's Central City.Riverside Theatres, owned and operated by City of Parramatta Council, draws more than 180,000 patrons to up to...

  • Team Leader, HR Operations

    2 weeks ago

    Parramatta, Australia Link Group Full time

    **Responsibilities**: - Team Leadership: Manage and lead a team of 2-3 HR Operations professionals, providing guidance, support, and coaching to ensure the team's success in delivering exceptional HR services. - HR Operations Management: Oversee and execute HR operational processes, including but not limited to employee lifecycle management, onboarding,...

  • Marketing & Events Coordinator

    2 weeks ago

    Parramatta, New South Wales, Australia Healthcare Professionals Group Full time

    Benefits Permanent, full time opportunity Office based Convenient location in Parramatta, 2150, a short walk from public transport Join a supportive and dynamic team culture Be a part of a company with a strong focus on people and growthAbout the companyA world leader in healthcare, providing quality solutions to well over 100 countries. My client is...