Marketing Lead

3 weeks ago

Brisbane, Australia Icon Group Full time

**Marketing and Communications**

**Brisbane**

**Full Time**

**Icon Group**

Join Icon Group as a
**Marketing Lead - Icon Cancer Centre **on a
**full-time, permanent basis. **With support and encouragement from your leader, you’ll lead marketing and communication strategies across our Icon Cancer Centre division in Australia & New Zealand.

**At Icon, You Can**
Joining our wider Brand and Communication team, this is a newly created role for a
**Marketing Lead** on a
**permanent full-time** basis based in
**South Brisbane **(right next to Southbank). This is an exciting time to contribute to a private healthcare organisation that has grown exponentially in the past few years and has amazing plans to expand further In this role, you’ll lead a small team of three to deliver local area growth, community and referrer engagement, while ensuring alignment to the wider Icon marketing strategy.

**Key parts of the job**
- Lead the development and execution of a local area marketing and communication program across 40 centres nationwide to drive community engagement, partnerships and growth
- Lead the development and execution of referrer marketing and communication plans for new centres and markets
- Monitor the success of local area marketing plans, including effective monthly/quarterly reporting in line with ROI metrics
- Develop, manage, and monitor communications, corporate collateral, campaign material and patient information
- Provide insight and direction on new marketing initiatives that align with business results
- Provide insight and direction on key stakeholder and customer needs to ensure engagement and alignment of messaging
- Conduct copywriting, editing and proofreading; deliver written material at a high level for a diverse stakeholder group from various demographics, cultures, and levels of education
- Build and maintain strong working relationships with internal stakeholder groups such as Cancer Centre leadership team, business development, state and site management to support a strong communications program
- Support a sustainable workflow across Brand and Communications by demonstrating a high-level understanding of wider Group objectives to manage team resources across multiple priorities and projects

**In return for your commitment and dedication, we offer**
- Flexible work arrangements, including two days work from home, compressed work weeks, varying start-finish times and so much more
- Access to novated lease options via our partner RemServ
- Discounts and cashback on hundreds of brands through our internal ignite app
- Access to paid parental leave and the ability to purchase annual leave
- An inclusive workplace that values diversity and encourages growth and development
- Access to our Employee Assistance Program (EAP)
- An exciting environment where your input will matter

**To be successful in this role, you'll need**:

- Tertiary qualification in marketing, public relations or related field
- Minimum 7 years marketing/communications experience
- Experience in healthcare marketing, including knowledge of health industry and strategic levers
- Experience effectively managing a marketing team to drive business outcomes
- Experience effectively mentoring junior team members to develop and reach their full potential
- Possess exceptional copy writing skills, with the ability to write for multiple stakeholders
- Ability to communicate and maintain co-operative working relationships with at all levels of management in different areas of the organisation

**A bit about us**
Icon Group has a track record of continued business success through brave and focused leadership decisions and the commitment of more than 3,000 employees company wide. Being Australia’s largest dedicated cancer care provider, we’ve expanded globally into Singapore, Mainland China, Hong Kong and New Zealand. We’re built on a strong but simple mission - to deliver the best care possible, to as many people as possible, as close to home as possible. We bring together all aspects of quality cancer care, including medical oncology, radiation oncology, haematology, pharmacy and chemotherapy compounding to deliver a true end-to-end seamless service for cancer patients internationally.

As we continue to grow, what we do matters to more and more people every day. Each role at Icon holds a strong contribution to the care provided. And when you choose a career with Icon, you help change people’s lives for the better.

**At Icon, You Can.

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