Digital Marketing Specialist

4 weeks ago


Sydney, Australia Talent Web Full time

**Newly created role to drive customer acquisition**:

- **Up to $100k+super**:

- **Permanent | Full-time**

Are you a seasoned Digital Marketing Specialist with a passion for driving innovative campaigns in the B2C? One of my
**Edtech** clients is looking for a dynamic individual to join its team and spearhead global growth in the exciting Edtech space.

**Key Responsibilities**:

- Drive the execution of compelling campaigns across various channels, collaborating with the global marketing team.
- Maintain a keen focus on branding, staying abreast of emerging trends and innovations in digital ads, mobile marketing, and social media.
- Take the lead on B2C acquisition initiatives, utilizing creative campaign ideas and leveraging insights from campaign and A/B testing for optimisation.
- Develop and publish engaging content for diverse platforms, including websites, social media, and blogs.
- Collaborate with agencies to plan and execute activities, monitor performance, and optimize investments.
- Create and manage an editorial calendar for consistent content production and timely delivery.
- Analyze content performance metrics to inform future content strategies, considering views, engagement, and conversion rates.

**Requirements**:

- 2+ years of experience in brand and digital marketing.
- Exceptional **verbal** and **written** communication skills.
- Proven ability to create compelling and engaging content.

**The recruitment process**:

- Screening phone call with me to discuss your situation, experience and what you are looking for.
- Video call with the Hiring Manager
- Presentation of a case study to the HM and CEO
- Potentially one more catch-up with the hiring manager OR offer.



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