Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Pakenham, Melbourne, VIC

**Job Description**:
We are seeking a creative and driven Digital Marketing Specialist to join our marketing team. This role focuses on crafting, executing, and optimizing online marketing strategies to enhance our brand visibility and engagement within the educational sector. If you are passionate about digital marketing and have a desire to work in a sector that shapes future generations, this is the perfect opportunity for you.

**Responsibilities**:

- Develop and implement digital marketing campaigns tailored to our target audiences, including parents, educators, and educational institutions.
- Manage and optimize our presence on social media platforms, ensuring engagement, growth, and alignment with our brand's voice and objectives.
- Create engaging and informative content for our website and social media channels, including blog posts, articles, videos, and infographics.
- Analyze digital marketing analytics reports and key performance indicators to measure the effectiveness of campaigns and identify areas for improvement.
- Collaborate with the content creation and graphic design teams to produce high-quality digital materials.
- Stay up-to-date with the latest trends and technologies in digital marketing, particularly those relevant to the education industry.

Qualifications:

- Bachelor degree preferred.
- Minimum of 5 years of experience in digital marketing, preferably in the education sector or related fields.
- Proficient with SEO/SEM, Google Analytics, and social media marketing tools.
- Strong copyrighting and contents creation skills for social media platforms including Weichat, Instagram and TikTok.
- Excellent communication and organizational skills.
- Creative thinker with a strong ability to translate ideas into strategic and actionable marketing plans.
- Fluent English and mandarin

**Benefits**:

- Competitive salary (80k per year)
- Health, dental, and vision insurance
- Generous paid time off and holiday schedule
- Opportunities for professional development and continuing education

How to Apply:
Pay: $70,000.00 - $85,000.00 per year

**Benefits**:

- Maternity leave
- Work from home

Schedule:

- 8 hour shift

**Experience**:

- SEO: 1 year (preferred)
- Digital marketing: 1 year (preferred)

Work Authorisation:

- Australia (preferred)

Work Location: In person