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Marketing Performance Analyst

1 month ago

Melbourne, Australia ANZ Banking Group Full time

**Req ID**: 65189
**Department**: AR Personalisation & Digital Sales
**Division**: Australia Retail
**Location**: Melbourne
About the role

At ANZ our purpose is to shape a world where people and communities thrive. We’re making this happen by improving our customers’ financial wellbeing so they can achieve incredible things - be it buying their home, building a business or saving for things big or small.

As a Marketing Performance Analyst, you will support marketing and sales related reporting and analysis, forecast sales trends for tribe updates and support the growth, insights, and activation team to drive sales momentum through defined initiatives. You will work with PSD and DSE delivery squads to align on performance KPIs, and be the voice of our sales performance for the tribe. You will work with external partners and growth and insights team to deliver annual benchmark study on digital sales & engagement trends. This role will support the marketing performance initiative to drive sales momentum across digital channels, and initiate growth strategies for the bank based on customer segmentation and engagement metrics.

**In addition, this role is accountable for**:
Identifying opportunities to drive growth in digital sales and leads performance.
Supporting mid / long term (3 to 5 years) digital sales growth opportunities.
Supporting simplification and automation work across digital sales and performance reporting.
Providing weekly, monthly sales momentum updates for PSD / DSE Tribe and our business partners.
Supporting the alignment of annual target setting with our business partners by building out the bottoms up initiative view.
Identifying opportunities and gaps based on delivery initiatives during fortnightly performance review.
Data collection and support with data automation across platforms to build out the end-to-end funnel sales view.
Support marketing, personalisation, and site conversion team in performance measurement against yearly targets.
Regular analysis of delivery initiatives, marketing campaigns, product and offer changes in relation to overall sales outcome.

**Role Location**: 833 Collins Street, Docklands VIC 3008

**Role Type**: Permanent, Full-time

What will you bring?

To grow and be successful in the role, you will ideally bring the following:
Excellent communication and interpersonal skills with the ability to influence outcomes.
Experience in coordinating with multiple teams, stakeholder engagement to deliver sales momentum updates.
Strong attention to detail, and good understanding of digital marketing channels / tactics.
Ability to use data and critical thinking to conduct analysis, future projections and drawing out insights.
Collaborate with people from various expertise and backgrounds and open to different perspectives.
Experience with Agile workflow management and tools such as JIRA and Confluence

You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.

Why join us?

There’s something special about being part of ANZ. From the moment you join us, you’re part of a team working towards a common goal: improving the financial wellbeing and sustainability of our millions of customers.

But it’s not just our customers who’ll feel your impact. You’ll feel it too. Because at ANZ, you’ll have the resources and community you need to take the next big step in your career, towards even bigger things in the future.

We offer a range of benefits tailored to the countries in which we operate including Health and Wellbeing programs and flexible working arrangements.

Job Posting End Date

30/05/2024, 11.59pm, (Melbourne Australia)

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