Marketing Platform Manager

7 months ago

Brisbane, Australia Emesent Full time

**Our Mission to be Bold and Impactful**
- **_ Join a close knit and friendly team_**:

- **_Work with cutting edge technology_**:

- **_Be part of a young Brisbane Tech company_**

**How you contribute**
- The

**Here’s what we need**:

- ** For our websites**:

- Manage an annual roadmap of website activity, including content updates, site optimization, and designing visitor journeys that leverage our marketing automation system.
- Analyse website performance, including traffic volume, technical SEO, accessibility, etc. and maintain an ongoing program (calendar) of site improvement.
- Contribute to the design and planning of website functionality to drive growth in online awareness and lead-generation.
- Coordinate between internal and external teams to ensure smooth platform operations and the launch of new content, features, or workflows - minimising impacts on clients, visitors, and other stakeholders.
- Design and run testing to ensure online content is targeted and performs well against internal and industry benchmarks. Guide the website’s ‘look and feel’ by researching and implementing UX/UI best practice.
- Manage all technical aspects of the CMS.
- Provide guidelines and educate relevant teams on how to publish content.
- Brief in agencies as required. Ensure projects are delivered as scoped and on time.
- **
For our marketing automation**:

- Plan and execute new content automation workflows in Hubspot that drive growth in qualified marketing leads (MQLs). Report on outcomes and implement tactics to improve conversion.
- **
For Stakeholders**:

- Work with specialist brand and content contributors to implement designs in line with our brand and creative direction.
- Report to the Head of Marketing on site performance, visitor engagement metrics, project progress, project costs, and site roadmap planning.
- Provide input to digital marketing strategy.
- Establish effective operational relationships with internal/external providers involved with our website and server hosting. Communicate with relevant hosting providers on new feature roll outs and website launches - to ensure mínimal impact to the business.
- Provide same-day response to internal support tickets for systems under management.

**How you’ll succeed**:

- Enjoy collaborating with others to deliver on team and business success.
- Get excited by the prospect of increasing the volume of leads captured via our websites and enjoying experimenting with ways to nurture and convert them into the sales funnel.
- Excel at website CMS management (Wordpress) and site optimization planning.
- Deliver clear and meaningful website and marketing automation reporting.
- Love diving into analysis of search rankings and web performance and be excited by the chance to drive better results.
- Confidently manage agency relationships and responsibly manage budgets.
- Bring your experience of managing digital projects and implementation of SaaS systems such as e-Commerce, Live Chat, online events, or other digital channel capabilities, to this critical position.
- Own your role and the opportunities it offers to grow your expertise.

**The added perks**:

- Get a competitive remuneration package including superannuation.
- Participate in our employee share option scheme (Equity).
- Work alongside a friendly and passionate team on cutting edge technology - _We know that our success and growth is a result of our motivated and inspiring teams._
- Take up our genuine learning and development opportunities.
- Settle into our great work environment and facilities.
- Chill out and enjoy our loaded kitchen facilities with games, snacks, drinks, fresh fruit and coffee machine provided.
- Take advantage of our office location in Milton - Enjoy the bustling cafes and tasty food options available
- Work in comfort with a casual dress code.
- Utilise our secure bike storage and shower facilities offered on-site.
- 1 full day of leave, each year for work anniversaries

**Who Are We?**
- Emesent has built a reputation as the key leader in automating data collection in challenging environments. Our award-winning technology, Hovermap, utilises innovative hardware, advanced algorithms and machine learning to automate collection and analysis of the physical world. Customers are able to acquire data in GPS-denied environments gaining insights that were not possible before. Our rapidly growing customer base are in the fields of mining, infrastructure and survey & mapping.
- Starting from a humble vision in Brisbane, Australia, with deep connections to Australia's globally recognised CSIRO, Emesent has made an emerging name for itself across the Globe and is successfully becoming a world leader in this unique industry of autonomous technology
- At Emesent we pride ourselves on the way our people operate, we embrace diversity and equal opportunity, and are committed to building a team that represents a variety of backgrounds.
- Our global talents are a cut above

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