Assistant Experiential Manager

3 weeks ago

Sydney, Australia Campari Group Full time

Date: Mar 19, 2024- Location: Sydney, NSW, AU- Additional Location:
- Function: Marketing- Seniority Level: Mid-Senior level- Employment type: Permanent- Workplace Type: On-site- Company: Campari AustraliaCampari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

**General Description of the Role**

Working with the Senior Experiential Manager, the AEM will support and execute partnership and experiential programs for key brands in CAMPARI’s portfolio including Aperol Spritz, Wild Turkey Bourbon, Campari, and Espolon Tequila.

The Assistant Experiential Manager plays a vital role in executing exciting and innovative experiential campaigns to create unforgettable experiences that build brand love. The AEM will be responsible for partnership management, event delivery and digital amplification for the achievement of brand and sales objectives.

**Mission/Objectives**:
Deliver a program of unforgettable experiences, igniting passion and growing brand loyalty.

**Key Responsibilities and Activities**
- Provide support for the company's sponsorships and participation in industry events, striving to optimize benefits and manage budgets effectively while upholding internal policies and compliance standards.
- Support event initiatives, working closely with business and department collaborators to build impactful programs in line with our strategic objectives.
- Oversee entire event lifecycle, from initial planning to execution, content creation, venue arrangements, digital amplification, consumer journey maps and financial management.
- Collaborating with external suppliers on all event-related aspects, ensuring seamless administration of hospitality and experiences
- The ability to manage various projects at a time to ensure all events are executed to a high standard.

**Key Relationships**

**_Internal: _**Marketing, Customer Marketing, Sales and Commercial Functions **_External:_**_ _Vendors, Partners, Local Agencies

**Experience Required**
- At least 3 years’ experience in a similar role, ideally agency side, rights holder and/or brand experience with sponsorships.
- Proven experience in planning and delivering exceptional partnership activation experiences for brands or clients.
- Strong agency management experience.
- Experience in assisting with creative ideation for activations.
- High energy and a passion for the industry, and our brands.
- Has strong written and verbal communication and presentation skills.
- Has a strong work ethic and collaborative work approach.
- Has good time management skills, is highly organised and results driven.

**Licenses Required**
- RSA (preferred, not mandatory)
- Unrestricted Drivers Licence

**Functional Competencies**
- **Collaboration & Communication**: Demonstrates strong ability and willingness to work in a collaborative environment.
- **Organisation & Planning**: Possesses strong organisation and planning skills (eg. coordinates and organises social calendars and process).
- **Action-Oriented**: Thrives in fast paced environments where one must effectively manage and execute against multiple projects and deadlines.
- **Internal Stakeholder Management** - Communicates unique customer needs to internal stakeholders to ensure success. Is an effective customer advocate, ensuring widespread understanding of customer strategy, and critical success factors.
- **Relating and Networking - **The ability to establish relationships both inside and outside the organisation as well as cultivating a wide range of contacts that lead to a greater ability to source information and build competitive advantage.
- **Project Management** - Ability to coordinate and manage a complex project timeline

**General Competencies**

**Work Results & Execution** - Pays attention to details; Achieves key objectives and meets the defined deadlines; Is highly productive and delivers high-quality; Works effectively under pressure or heavy workload, balances multiple projects; Accepts new and greater responsibilities

**Initiative and Judgement** - Prioritizes own work efficiently; Takes direction without being prompted; Knows when to consult and when to act independently; Keeps management and peers informed of status and potential problems; Handles confidential information appropriately

**Consumer/Client Focus** - Understands consumers / customers / internal clients’ needs; Provides all customers with solutions that best meet their needs;

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