Marketing Sme

4 weeks ago

Perth, Australia P&N Bank Full time

Work for a national multi-brand, customer-focussed organisation
- Flexible and autonomous working environment
- Attractive remuneration and employee benefits scheme

**About us**

***
Are you looking for a career with endless opportunities? There’s more to us than banking.

P&N Group is amongst the largest customer-owned banking organisations in Australia, represented by P&N Bank in Western Australia and BCU Bank in New South Wales and southeast Queensland. Our purpose is to enrich the lives of our customers and their communities.

With over $8 billion in assets and a head office in Perth and corporate officers in Coffs Harbour and Brisbane, we service over 180,000 customers across Australia from all walks of life supported by over 600 employees in group services, retail banking, broker, and business banking roles.

We believe our culture is a real point of difference, and our values - Focus on Members, Improve & Learn and Trust & Collaborate - are fundamental to our ways of working. We offer a collaborative and inclusive workplace where our people feel a strong sense of belonging, are recognised, invested in, cared for, and are part of something bigger.

As part of our ongoing strategic customer-centric transformation, we’re focussed on making it even easier to bank with us for our customers of today and the future.

**About the role;**

Working as part of an inclusive and collaborative team your key responsibilities will include:

- Plan, prepare, implement, and optimise the business’ adoption and ongoing usage of Salesforce Marketing Cloud.
- Provide marketing expertise to help shape the Salesforce product vision and roadmap
- Work with the squad’s Product Owner to help prioritise marketing capabilities based on value/risk
- Support the gathering and refining of requirements to build ongoing solutions and optimisation
- Bring your understanding and experience of member personas, experiences and channels to help the squad build great customer experiences
- Demonstrate a strong commercial acumen with a desire to base decisions on data and business value
- Delivery of ongoing optimisation of marketing automation journeys to align to business and brand metrics/ KPIs
- Align the squads’ delivery priorities with the strategic plan, involvement in planning and learning cycles, with a focus on realisation of member and staff outcomes and improvement of end-to-end delivery
- Changes delivered within agreed timelines, stakeholders effectively engaged throughout, tangible and sustainable value realised from initiatives, change managed effectively
- Support the evolution of an organisation-wide agile culture, representing the vision by acting as an advocate for change, leading and supporting the organisation through an evolving operating model and governance structure
- Constantly be learning and developing your squad’s empathy for the solution users’ needs
- Personify the user, understand their wants, and surprise and delight users with new value
- Work and form relationships with key Marketing & Sales stakeholders
- Promote open and candid communication within the squad; identify and work with team dynamics and differences

**What will you bring?**
- At least 3+ years’ experience as a Marketing professional across integrated channel and campaign management. Experience across both B2B and B2C
- Experience with Salesforce Marketing Automation solutions and how they can be used to drive member and business outcomes
- Experience basing decisions on data and business value
- Demonstrating a strong commercial acumen and experience with implementing change across an organisation
- Experience monitoring adoption and undertaking activities to drive adoption
- Experience working in an Agile environment is desirable
- Demonstrated skills in utilising user insight methods and tools: qual/quant research, analytics tools, data analysis tools, persona identification, journey mapping
- Ability to disseminate complex information into concise reporting for steering committees and various other leadership meetings / forums
- Experience creating and managing reporting dashboards
- Strong understanding of marketing communication principles, with excellent written and verbal communication skills across a variety of channels and platforms
- Critical thinking and systems thinking mindset; ability to recognised symptoms that indicate problems and mitigate and manage risk appropriately
- Ability to analyse large and varied amounts of data to inform squad decision making
- Hands-on skills with Jira (or similar Kanban) essential Miro or alternate story-mapping tool desirable
- Experience in stakeholder management and change management. Outstanding influencing, relationship-building, and communication skills; ability to negotiate with key stakeholders, vendors / 3rd party relationships
- Excellent verbal and written communication skills including the ability to articulate complex information in a clear, concise manner
- High d

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