Digital Marketing Manager

2 weeks ago

Sydney Central Business District, Australia HAYS Full time

Awesome part-time Digital Marketing Manager role with publishing business

**Your new company**
The business is the Australian edition of one the longest running magazines. It produces a monthly print magazine, a website and app, newsletters, and podcasts.

**Your new role**
This is a standalone role with some support from our small publishing department.

**Responsibilities**:

- Responsible for developing, managing, and executing our subscriptions strategy.
- Manage the following promotional channels.
- External newsletters sponsorship
- Paid social media
- Website offers
- Telemarketing/SMS
- Internal podcast adverts
- Prepare monthly reports summarising and assessing acquisitions, cpa’s and renewal rates.
- Oversee all winback campaigns
- Write marketing copy, pitches, and work with freelance designers to create adverts.
- Oversee a new brand marketing campaign to promote all our products across digital platforms.
- Come up with new ideas on ways to market content and subscriptions.
- Continuously research, identify and evaluate new marketing ideas, strategies, and opportunities.

**What you'll need to succeed**
- Experience working in the subscriptions industry, preferably in publishing or media.
- A high-level understanding of marketing strategies and tactics. Must have experience and a deep understanding of data analytics, using and identifying key metrics/kpi’s and reporting results with numbers and charts.
- Highly organized with an ability to deliver projects on time.

**What you'll get in return**
- Flexible Working style
- 3 Day work week
- Opportunity to work with well-known Publishing business

**What you need to do now**

If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.#2769784

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