Commercial Activation Specialist

3 weeks ago

Sydney, Australia The Trade Desk Full time

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers - and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk

The Commercial Activation team partners with Sales, Client Services, and Client Development at The Trade Desk to examine the business and provide high-quality strategies and narratives for the products and services The Trade Desk has to offer its clients. The team works cross-functionally with the product team, marketing, business intelligence, training, and other teams to ensure alignment with sales collateral and The Trade Desk’s additional client-facing materials, like client presentations, strategic proposals, advertising solutions, thought leadership and positioning within the broader AdTech ecosystem.

What you’ll do:
- Working with sales teams across Australia and New Zealand, you will support the existing CA team in addition to other internal stakeholders in the RFP/RFI process. This involves pulling together the team and needs in response, including the creation of proposal decks and/or other external-facing materials for strategic clients, for both domestic and outbound business opportunities.- Work with those internally to develop the sales teams’ knowledge about key company initiatives and products, cultural and category insights while staying across the broader marketing landscape and ecosystem.- Partner with sales to understand and support development of the prospecting strategy. Skills in researching and identifying consumer and marketplace trends are crucial, connecting these to the efforts of brands and advertisers in the marketplace.- Think Strategically. Be a supporting member of the team that identifies and analyzes business objectives and develops a story that clearly communicates The Trade Desk’s value to an advertiser’s business.- Know the Business. Become very familiar with The Trade Desk’s platform, product offering, resources, competitive advantages and, more generally, programmatic strategies.- Be a Storyteller. Leverage Trade Desk’s industry-leading position and proprietary technology to, clearly and succinctly, articulate how we can help contribute to our clients’ health and growth.

Who you are:
- Passionate about Media and Marketing, the AdTech ecosystem and/or programmatic industry, and comfortable with online advertising measurement.- A strategic, analytic thinker who can execute tactically to formulate a cohesive narrative utilizing a data-driven approach.- With 2-3+ years of relevant experience in media planning, digital performance strategy, sales strategy or consulting; ideally within the programmatic ecosystem, including DSPs, SSPs, DMPs, etc.- An independent worker, who’s a self-starter, self-motivated, and agile. Someone who can manage a degree of ambiguity, take initiative and ownership to get the job done.- A great communicator, verbally and written, as well as visually; with the ability to articulate thoughts and ideas to internal and external stakeholders through well thought out narratives and material that are not only aesthetically professional but, also engaging- A team player who participates and leads discussions; able to share best practices and knowledge with other Commercial Activation Team members globally.- A quick learner who’s able to grasp new technology and product changes and able to turn a concept or idea into substantive sales materials.- Meticulous attention to detail and able to produce high-quality work that represents The Trade Desk in-market.- A well-organized individual who is comfortable analysing scattered information and data to find patterns and meaning under the surface.- Someone who can quickly prioritise and re-prioritise tasks based on overall value and impact and comfortable with pushing back when required on lower-value work (The ability to say “no”)- Proficient with Microsoft products like PowerPoint and Excel.- Bachelor’s degree in a relevant major

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