Associate Director

5 months ago

Sydney, Australia HelloFresh Full time

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.
- The role

HelloFresh is on a mission to change the way people eat, forever. Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit provider, delivering to households worldwide in multiple countries.

Our diverse employees are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and fast action is encouraged.

We’re passionate about bringing dinner inspiration to everyday Australians and Kiwis. In addition to our meal kit delivery brands _HelloFresh_ and _EveryPlate, _the group also includes prepared meal delivery services with _YouFoodz_ and our national National Refrigerated Courier Service, _BeCool. _

In this senior position within the ANZ marketing team, you will create excitement for our two meal-kit brands HelloFresh (Australia & New Zealand) and EveryPlate (Australia). You will be responsible for managing the two brands end-to-end. It all starts with developing the distinct brand positioning and identity for HelloFresh and EveryPlate. Based on the positioning, you and your team will identify and execute high-impact campaigns and new ways of communicating with prospects and active customers. You will plan and manage the brand’s budget and execute against it.

In everything you do, you put the consumer first. You are strategic and methodical in your approach to translating ambitious goals into reality, establishing plans and processes for our meal-kit brands with a clear focus growing the loyalty and size of our customer base. Most importantly you thrive in a fast-moving, data-led decision-making environment and are passionate about the opportunity to play a leading role in changing the way Aussies and Kiwis eat.

If you have extensive experience in brand marketing in B2C e-commerce and/or retail sectors this position is right for you.

Reporting to the Senior Director of Brand & Creative ANZ, this role is part of the marketing leadership team. You will manage a team of highly capable and ambitious brand and communications professionals. You will have exposure to the senior marketing leadership globally and ample opportunities to grow personally and professionally.

What you’ll do

You are responsible for managing the meal-kit brands HelloFresh and EveryPlate in Australia and New Zealand including:

- Brand management including development and execution of brand plan and budget
- Contribution to HelloFresh Group multi-brand strategy in ANZ, ensuring distinct identity for Meal Kit brands
- Leading development of brand activities in collaboration with local growth marketing teams to deliver clear business outcomes
- Management of brand campaigns, including insight led briefs that inspire effective creative
- Management of brand partnerships
- Collaborate with PR team to deliver campaigns in line with brand positioning
- Collaborate with the Product Marketing Manager to align on product messaging that will set the brands apart from the competition
- Lead alignment on packaging design and inbox experience
- Develop and deliver price worthiness initiatives
- Measure success of campaigns and deliver post campaign reviews in alignment with global brand team
- Manage and develop four high performers in specialist areas of brand management and marketing communications

What you’ll bring
- Strong track record of delivering creative and impactful campaigns end-to-end
- Strong problem solving skills with structured thinking and approach
- Commercial acumen
- Excellent communication skills and ability to deliver compelling executive-level presentations with a clear and concise story
- Immaculate attention to detail
- Agency management and contract negotiation
- Exceptional project management expertise across multiple complex and evolving projects
- Ability to look at the big picture and also expert in campaign execution
- A Bachelor Degree in Marketing or Business

Nice to have:

- Retail/trade marketing experience
- E-Commerce and/or Telco experience
- Marketing communication/copywriting expertise
- Working with international HQ, and/or large matrix organizations

What You’ll Get In Return
- The chance to have a significant impact on one of the fastest-growing global food technology companies in an exciting growth phase
- Company d

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