Associate Director of Marketing

7 months ago

Sydney, Australia The Nature Conservancy Full time

**OFFICE LOCATION**:
Sydney, Australia

or Melbourne, Australia

LI-REMOTE

**WHO WE ARE**:
The mission of The Nature Conservancy (TNC) is to conserve the lands and waters upon which all life depends. As a science-based organization, we develop innovative, on-the-ground solutions to the world’s toughest environmental challenges so that people and nature can thrive. Our work is guided by our values, which include a commitment to diversity and respect for people, communities, and cultures. From a rewarding mission to career development and flexible schedules, there are many reasons to love life #insideTNC. Want to know more? Check out our TNC Talent playlist on YouTube to hear stories from staff or visit Glassdoor.

**WHAT WE CAN ACHIEVE TOGETHER**:
Reporting to the Director of Marketing & Communications, the Associate Director Marketing & Communications serves a critical role in building TNC Australia’s position as a highly recognisable national brand and conservation group. With a passion for nature, a creative mindset and an entrepreneurial spirit, the Associate Director Marketing & Communications implements brand strategy and creates compelling marketing and communication campaigns for our primary audiences with the aims on increasing reach, engagement, and funding. The role leads a team of three direct reports: Communications Manager, Digital Specialist and Marketing Coordinator.

The Associate Director Marketing & Communications leads the implementation of new initiatives to elevate brand awareness—from online campaigns to in-person experiences. They work across the organisation on brand building and communications activities across a broad range of digital channels and print/branding materials, as well as coordinating with media engagement. They manage end-to-end campaigns and sponsorships targeted at key audiences to steward them to active support of our conservation programs. The role also works in partnership with regional and global teams to implement international brand building campaigns locally, and profile local opportunities for broader pick up.

**WE'RE LOOKING FOR YOU**:
The Associate Director Marketing & Communications creates and implements TNC Australia marketing campaigns and content, and is directly responsible for ensuring campaign objectives and other goals are met; including modifying tactics and schedules mid-campaign if/when they are not on track to meet goals. With the Director of Strategy, Marketing & Communications, they serve as a brand custodian, reviewing all locally produced marketing materials for consistent brand positioning, voice and visual identity.

The Associate Director Marketing & Communications manages and implements projects/initiatives to optimise return on investment for brand-building activities and manage project resources proactively. They explore, develop and implement new brand initiatives, including but not limited to:, marketing campaigns, social media campaigns, corporate partnerships, tailored marketing materials, and other initiatives.
The Associate Director Marketing & Communications works within the framework of positioning, platform, voice and the organisation’s marketing objectives to meet stakeholders’ needs. They work closely with various stakeholders such as local, regional and global colleagues, consultants and vendors to manage all aspects of marketing projects. With team support, they track key performance indicators of marketing campaigns and content to inform forward strategy.

RESPONSIBILITES AND SCOPE
- Support the development of TNC Australia’s Marketing & Communications strategy and budget, working closely with the Director of Marketing and Communications, Associate Director Donor Engagement, Communications Manager and the Membership team.
- Drive the development and execution of TNC Australia’s digital strategy, working closely with the Digital Specialist
- Overall ownership of TNC Australia’s website and digital channels, showcasing TNC Australia’s work as defined by the organizational strategic plan, and provide an effective channel for donor / membership (individual giving) communications.
- Liaison with the experts in the organisation to create topical content, anchored by excellent storytelling
- Working closely with the Director of Marketing & Communications on critical marketing assets including Annual Report, Impact Report, Strategic Plan
- Working with the Communications Manager, provides strategic advice to the Director of Marketing and Communications, Managing Director and Leadership Group on issues management and reputation
- Supports internal communication
- Project manage the pipeline of content, working closely with the Digital Specialist and the Marketing Coordinator on technical execution of content for digital channels.
- Liaise with Membership (individual giving) team to coordinate and share content to audiences
- Liaise with global team on global campaigns relevant for the Australian audience
- Wor

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