Digital Marketing Coordinator
5 months ago
**About My Guardian**
My Guardian is an Aged Care and NDIS service provider that is dedicated to deliver the most compassionate and loving home care. We're growing every day and there's never been a better time to join our team.
The role will be full time, on site at our Head Office.
**Key responsibilities include**:
- Create high-quality content including social media posts (primarily photos and videos), newsletters, infographics, blog posts, and articles
- Conduct thorough research to ensure content accuracy and relevancy, staying up-to-date with industry trends and best practices
- Implement SEO best practices to enhance content visibility and search engine rankings
- Edit and proofread all content to ensure it is well-written, error-free, and adheres to the company’s tone and style guidelines
- Develop and manage the company’s social media presence, including creating and scheduling posts, engaging with followers, and analysing performance
- Optimize website content and structure for search engines, manage Google Ads campaigns, and monitor performance
- Conduct market research and analyse trends to identify new opportunities and improve campaign performance
- Oversee the company’s website, ensuring it is up-to-date, user-friendly, and optimized for conversions
- Work closely with the marketing team to develop content strategies aligned with the company’s goals and campaigns
- Monitor content performance using analytics tools and adjust strategies based on data-driven insights
- Use analytics tools to measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
**The successful applicant will have**:
- Minimum of 3 years of experience in content creation, digital marketing, or a related field
- Advanced skills in Adobe Photoshop and Adobe Premiere
- Familiarity with content management systems (CMS) and basic HTML
- Excellent written and verbal communication skills, with a keen attention to detail
- Capable of working independently and collaboratively within a team environment
- Superior time management and organizational skills, capable of prioritizing tasks and meeting deadlines
**What we offer**:
- Competitive salary package
- Onsite parking
- Exceptional office culture
- Weekly Friday afternoon drinks and nibbles in our Head Office
- Monthly events
- Healthy snacks and refreshments available
- Training and career development
In addition to the above, we are looking for someone who is proactive and a strong team player. The successful applicant will be sufficient in independent workflow management and have a positive work ethic.
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