Digital Marketing Coordinator

2 weeks ago


Adelaide CBD, Australia SA Government -SOUTH AUSTRALIAN TOURISM COMMISSION Full time

**South Australian Tourism Commission**

**Job reference**: 535212

**Location**: 5000 - ADELAIDE

**Job status**: Long Term Contract

**Eligibility**: Open to Everyone

Here at the SATC, we love our state and we love what we do. We want to bring visitors to South Australia to build a prosperous economy and share the love with the rest of Australia and the world. We search for undiscovered experiences, remarkable people and immersive products, and we tenaciously seek the best.

Together we are making a difference so South Australia thrives.

Working closely with another Coordinator, the Digital Marketing Coordinator will assist in the coordination of always on paid performance media across domestic and global markets, including collaborating with media buying agencies and various teams within the organisation.

The Digital Marketing Coordinator will also support the Digital Optimisation project by assisting with the analysis of digital metrics, conversion rate optimisation (CRO), search engine optimisation and personalisation of both on

Responsibilities will include but not be limited to:

- Work with Domestic and International Marketing teams to support planning of, delivery, set up and reporting on digital media as a part of domestic, international and trade marketing campaigns (including always on and travel partner integration)
- Support Digital Marketing & Optimisation Manager in liaising with media agency and industry partners for performance media strategy, results and planning
- Support Digital Marketing & Optimisation Manager on regular reporting across marketing cloud technology including Adobe Analytics, customer data platform, key insights from DSP, eDM platform and optimisation and personalisation tool
- Coordinate and deliver continuous improvement processes including undertaking analysis, review and design activities for the SATC digital presence to improve customer journey.

Enquiries can be directed to People and Culture on 8463 4513.

Position descriptions can be accessed via our careers page.

Applications close: 9am Wednesday 7 June 2023

**Applications close**: 07/06/2023 09:00 AM



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