Digital Product Manager

2 weeks ago

Sydney, Australia Bupa Full time

**Why Bupa?**

Think beyond conventional insurance and finance sector roles. Health is rapidly emerging as the next big thing for business-savvy innovators. We’re adapting and growing to meet the new realities in healthcare. To achieve this, our agile culture brings together broad expertise to offer more far-reaching services to benefit people’s health and mental wellbeing. This adds variety to your role, presents fresh daily challenges and widens the range of projects and businesses you’ll work across.

**The Opportunity**

As the Digital Product Manager, Merchandising you would be responsible for managing Bupa’s digital products and services, acting as the bridge between the business, customers and delivery team to ensure we strive for customer satisfaction and business value. This role is a strategic role where you need to understand the current market, the business and the customer, in order to make the right decisions around the roadmap, the backlog and releases, as well as contribute to the product strategy and vision. Merchandising has a specific focus on driving implementing and optimising conversation strategies and user flows, so you would need to be familiar with funnel initiatives such as retailing techniques, personalisation, compelling content experiences, and SEO strategy and enablement to be successful in this role.

This would include responsibilities such as:

- Taking strategic forward view of the channel coordinates with key resources while ensuring alignment to strategic themes and merchandising pillars to ensure the delivery approach is appropriate and well defined.
- Accountable for ensuring appropriate levels of discovery before initiative enters the delivery system, the role works tirelessly to ensure a balance between the commercial and customer outcomes. Taking a data-driven approach, this role will focus on forming and validating hypotheses to identify the right product/market fit for all new ideas or concepts.
- Being heavily involved in partnering with the Head of Digital Sales to drive the strategic roadmap that drives sales leads through the website and achieves the yearly acquisition and retention goals.
- Understand the market, the business, and the customer to be empowered to make the right decisions around the roadmap to drive a holistic domain product strategy and vision.
- Leverages search customer insights to inform a data driven approach to content and digital asset creation.
- Leadership and professional development of a Product Owner and SEO Lead/s
- Continually act as the voice of the customer and business in all situations
- Deliver the Merchandising Product Roadmap by translating it into initiatives and features for A/B or multivariate testing, and a Program Backlog
- Prioritise the backlog, ensuring stakeholders and delivery teams understand the various initiatives and the value of each item
- Identify and break down themes in to features, including MVP/iterative approaches to value delivery
- Continuous communication with stakeholders to seek alignment

**You will**
- Enjoy communicating and motivate the tribe with a merchandising product vision that communicates the benefits of the product
- Own, manage and communicate the Product Roadmap
- Perform market, competitive, customer analysis
- Identify opportunities and problem spaces, articulate market and customer needs
- Manage the product through its lifecycle (not just its development)
- Understand the market, the business and the customer so that you drive the right decisions: liaise with customer research teams; collaborate with design teams to create great customer experiences; work closely with business stakeholders to understand business drivers; work closely with analytics.

**What You’ll Bring**
- Merchandising knowledge preferably in digital or omni-channel retail environment
- Experience working in an Agile delivery environment as a Digital Product Manager:

- Developing non-functional requirements that can be translated into epics and features
- Different approaches to prioritisation
- Backlog creation and grooming
- Good understanding of Scrum
- An understanding of Scaled Agile Framework (SAFe) is a plus
- Strong analytical focus to identify opportunities for improvement, provide commercial drivers and outcomes, plus business viability and technical feasibility
- Intermediate experience in Adobe Analytics, with knowledge preferable in Adobe Target, Audience Manager and Tealium, or similar products
- Solid knowledge of Lean product and customer development.
- Experience forming a Product Strategy/Vision, the ability to translate it into a roadmap, and can turn that into a backlog.
- The ability to communicate, facilitate, collaborate and lead - and know when to use each.
- An appreciation for Human Centred Design.
- Experience working across multiple streams in a fast paced, dynamic, and collaborative environment.
- An analytical focus with an appreciation of data analysis, commercial drive

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