Chapter Lead, Media

5 days ago

Sydney, Australia Commonwealth Bank Full time

**Chapter Lead, Media & Tech (Executive Manager)**

**Your role and team**:
CommBank is a leading provider of integrated financial services employing more than 52,000 people globally. We’re proud of our iconic brand, scale and diversified business mix. Our Marketing mission is to set the global marketing benchmark by bringing data, insights and creativity to life. We Experiment, learn and innovate to delight our customers so they love us. We are proud to work here, where bravery, curiosity and diversity is celebrated.

The Group Marketing team delivers world-class marketing strategy and communication including analytics and research for retail, small business, institutional and business customer segments, lines of business and distribution channels. Our strategy and communication has national coverage and encompasses all mediums to reach our target segments.

This role leads the Media & AdTech team which consists of 16 paid search and digital traders and 2 adtech specialists.

You will have responsibility for:

- Defining the media strategy and channel investment strategy
- Defining the channel principles
- Optimising media value
- Defining future roadmap and media tech stack requirements

**Your responsibilities**:
Media
- Strategic development of the groups media strategy and investment to deliver on the groups business objectives
- Development of our channel strategy principles and ensuring that the group adheres to the principles
- Responsible for the Group’s media agency relationship; ensuring quality outputs and channel innovation that drive value across the CBA Marketing team
- Manage key publisher relationships with EssenceMediaCom to ensure strong partnerships and access to first to market opportunities or ways to leverage our data for better campaign delivery
- Responsible for tracking and optimising media investment levels across channels
- Responsible for CommBank’s digital media innovation roadmap and delivery
- Ownership of the Group’s overarching Search (CBA & Bankwest) and Digital strategy
- Manage digital projects through internal Risk, Security, Compliance, Procurement, Enterprise Services, Marketing and Digital Channels stakeholders
- Responsible for capability uplift in media across Marketing
- Responsible to lead and inspire a team of internal media planner and buyers and clearly articulate the vision and their contribution so the team is motivate to achieve tactical and strategic business objectives
- Identify productivity opportunities across the internal media team and external media team to drive efficiency
- Responsible and accountable for the Operational Risk that could occur with our media agency and our in house media teams with campaign execution.
- Development of end to end process view of campaign execution and the delivery of controls to mitigate Risk

AdTech
- Lead the CBA Advertising Technology strategy to ensure platforms are fit for purpose and enable the Media team to deliver on the Marketing strategy
- Partner with Architecture to continuously examine CBA’s ad-tech ecosystem to ensure it is future proofed to ensure strong delivery of business objectives
- Strategic development of the media technology stack to meet the business objectives with continuous market review to ensure we have the right technology to deliver innovation and measurement across channels
- Establishment of measurement framework to assess value, attribution and identify the right channel mix for delivery of a strategic objective
- In-depth understanding of the Adtech landscape and the ability to keep the leadership team informed of key trends and updates
- Analyse new media products and capabilities as they are released into the market and design an innovative and future focused media technology strategy. Work with internal technology and operations teams and key external technology partners to plan and execute the continuous improvement of the media tech stack in accordance with this strategy.
- Responsible for the delivery of the 3 year Adtech strategy roadmap to be delivered within budget and on time.
- Understanding of how CBA customer data can be leveraged within media buying and the technology solutions required to drive better commercial outcomes.
- Identify and implement the latest techniques in audience segmentation, targeting and suppression, and implement solutions delivering data and customer identity stitching.
- Work with the internal customer profiling teams to integrate artificial intelligence and machine learning capability into media campaign and customer targeting strategies.

**Your experience and qualifications**:

- Minimum of 7 years financial services experience within Marketing/ Media or digital
- Experience of 5 years + managing and leading teams
- Understanding of the media landscape
- Ability to effectively manage & influence stakeholders and external partners
- Evidence of strong project management skills including time management and demonstrate ability to inf

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