Digital Campaign Manager

3 weeks ago

Melbourne, Australia REA Group Full time

Digital Campaign Manager
- 15 month fixed-term contract
- Experience Hybrid working arrangements in a flexible environment
- Ensure the successful and efficient implementation of advertising campaigns

We're REA
- REA Group

is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property.

With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to be named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

The Customer Solutions & Operations (CSO) sit within the Customer Group and is focused on our service delivery, expertise, innovation and how we unlock success for our customers.

What the role is all about

Ensure the successful and efficient implementation of advertising campaigns across the REA Group network of portals; from contract signature and go live, to full and final delivery within agreed service SLA’s.

Role responsibilities include:

- Bring exceptional attention to detail to the execution of all tasks and maintain a high level of accuracy in operational processes.
- Ongoing monitoring and enforcement of campaign management business rules for all campaigns
- Understand inventory-forecasting tools and provide detailed availability information when required.
- Co-ordinate all display, EDM, native and new media creative post sale, ensuring creative quality by enforcing standard policies and procedures.
- Provide clear and effective consultation with external creative agencies, vendors and operational teams.

Campaign Reporting, Optimisation and Insights
- Make recommendations on campaign and creative executions to both internal and external stakeholders when necessary.
- Provide strategic insights, support and recommendations to sales during pre-sales processes and activities where necessary.
- Help to develop effective campaign processes to ensure ROI is achieved.
- Own the performance of your campaigns and be a competent addition and resource to your account managers.
- Manage ongoing campaign performance: flag under-performance issues, inform AM’s of creative change recommendations and create and process re-allocations, optimisations and media schedules.
- Help to generate competitive analysis reports using recognised tools in order to identify new business leads and opportunities for sales teams

Operations and Customer Service
- Be an effective point of service and liaison between external customers, sales and operational teams.
- Ensure that campaign information is easy to access for all customers.
- Participate in regular WIPs and meetings, as necessary, with internal and external customers.
- Be proactive in seeking revenue driving solutions and innovations with key stakeholders in sales and operations.
- Review and provide feedback on new processes, tools and product releases that will improve operational efficiencies.
- Be proactive in driving knowledge sharing, innovation and efficiencies in the Operations team.

Who we’re looking for

Someone who identifies with the REA Ad Operations Team Attributes:

- Live and breathe it. Work with passion and high accountability for great impact
- Progress over perfection. Move with speed, be creative, bold, and decisive.
- Bring your spark. Share the fun, spread positive energy.
- Value the team. No heroes here.

**Experience**:

- Prior experience in marketing, digital media or equivalent discipline.
- Solid understanding of the wider media landscape and technologies
- Prior experience in trafficking CPM, CPC, CPA and CPMA campaigns.
- A familiarity with online ad serving technology and tools.
- Intermediate skills in Microsoft Word, Excel, PowerPoint and Outlook.
- Basic HTML5, JavaScript and debugging skills.
- Working knowledge of data management platforms a plus.
- An ability to look at tricky situations through a solutions-focused lens.
- A capacity to work productively in a fast paced and agile environment - #gsd (urban dictionary will help on this one)
- 1+ years’ experience trafficking online campaigns and/or prior experience in digital ad operations, digital media or an equivalent discipline.
- Working knowledge of Dart for Publishers (DFP), Salesforce and/or SAS IA.
- Working knowledge of Adobe Photoshop.
- Excellent attention to detail.
- General problem solving skills, and an ability to think creatively.
- Time management and prioritisation

The REA experience

The physical, mental,

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