Social Media

3 weeks ago

Hobart, Australia MyState Limited Full time

Social Media & Content Manager (aka Social Storyteller)

We're on the lookout for a talented Social Media & Content Manager to join our fast-growing, human-focused business.

If you're the kind of person that gets excited about building community, telling stories and getting clever about how social channels can work together to drive business growth, then this is a job ad for you.

**A day in the life of our Social Media & Content Manager includes**:

- Working with the Head of Brand & Advertising to explore the best ways to integrate social media into our annual campaign planning
- Bringing our social media and content strategy to life in new ways with engaging design, copy and storytelling, to build our online community and get new eyes on our brand
- Keeping a close eye on our audience's social media habits, motivations and behaviours and to help build a strong two way connection with them (we don't just want to talk at our customers, we want them to talk to us too)
- Building a test and learn culture, where you're always reviewing what works and what doesn't to push ideas further and keep our content relevant and engaging
- Working closely with people from different parts of our business, plus our key agencies
- Tracking the performance of social campaigns against brand health metrics across paid, owned and earned media
- Championing the growth of social media across the business, including maintaining content calendars, documenting content procedures and guidelines, analysing content performance and running workshops for other teams
- Helping develop the social channels as a key extension of our customer service team
- Making sure our social channels always reflect our brand's voice and visual identity within our guidelines
- Keeping up to date with changes across the social landscape and making changes as necessary, as well as keeping a close eye on potential risks to manage brand safety

**To be considered for the role, you're the kind of person who**:

- Has great analytical skills with the ability to problem solve
- Is forever listening, learning and observing how customers use social media
- Is an excellent communicator, both verbally and in writing
- Is able to manage different projects at the same time
- Can think strategically and move quickly
- Is organised and methodical with excellent planning skills
- Is sensitive and responsive to the dynamics of real life across our social platforms
- Wants to be part of a diverse and inclusive team that always puts people first
- Aligns with our company values of chasing the better, creating customer wow, and collaborating to win
- Is a motivated self-starter that really cares about delivering the best outcomes for your customers and your colleagues
- Most of all, is a good human that wants to work with other good humans to make a difference

**Your qualifications and experience include**:

- 3-5 years' experience in social and content marketing
- Degree qualification in marketing or similar
- Demonstrated experience in thinking and planning for integrated campaign development, delivery and management
- Excellent copywriting skills with ability to create unique and engaging content
- Knowledge of online marketing channels
- Experience of working in a fast paced, environment either client or agency

Does this sound like you? We'd love to hear from you

**Who are we?**

We're MyState. You might know us as Tasmania's local bank, but we help people from all over Australia manage their money. We do lots of things the "big" banks do, like:
Home loans

Savings (with a cracking rate)

Term Deposits

Everyday banking

Digital wallet with so many ways to pay

But we're not so big that we lose sight of what's most important - helping our customers achieve what matters most, by making money easy.

We call it the human way to bank, and we're looking for good humans to help us prove that simple, easy to understand banking (that makes you feel good about managing your money) is possible.

MyState Limited is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive work environment for everyone that works with us. All applicants will be considered for employment regardless of their race, religion, gender identity, sexual orientation, age, or disability.
- Published on 12 Feb 2024, 2:13 AM

Job ID DM3CB

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