Marketing Manager

3 months ago

Docklands, Australia The KPI Institute Full time

**The KPI Institute **is a research institute specializing in business performance. It operates research programs in 12 practice domains, ranging from strategy and KPIs to employee performance and customer service to innovation performance. Insights are disseminated through various publications, subscription services, and a knowledge platform available to registered members. Support in deploying these insights in practice.

**Role Overview**:
As the Marketing Manager at our research institution, you will play a crucial role in developing and executing marketing strategies to enhance our presence, engage stakeholders, and support our mission. You will collaborate closely with the head of research, the research program coordinator(s), and potentially with our commercial entity (LMSL) to align marketing efforts with organizational goals.

**Your main responsibilities include**:

- Create a marketing strategy for new solutions and manage all launch activities, including announcement date and strategy, material development schedule, and all marketing assets (brochures, videos, web pages, spec sheets, etc.)
- Work with product teams to develop campaign strategy and content such as value propositions and positioning, presentations, advertising, marketing communications, etc.
- Develop and present customer personas, use cases, minimum viable product requirements and experience requirements documentation.
- Lead new feature development from concept through commercialization, including voice of customer research, definition of customer and product requirements and value proposition, presentations, and competitive analysis.
- Help identify product enhancement priorities based on market insights from customers, market research and analysis.
- Develop, execute, monitor, and optimize software demand generation campaigns around specific value propositions, functionalities, capabilities, and outcomes to drive engagement and demand, resulting in qualified marketing leads.
- Properly brief and provide direction to internal graphic designers on the development of marketing materials.
- Keep track of key competitors and market dynamics to inform and drive updates to marketing strategy, tactics, and messaging.
- Create content including white papers, case studies, blogs, research reports, testimonials, and other content collaterals for web-based marketing.
- Develop marketing collateral and sales tools like product brochures, datasheets, decks, web copy, presentations, custom sales documents, proposals, and a vast array of other materials.
- Provide bi-weekly reports and accountability showing engagement and demand generation metrics against campaign
- and sales objectives.
- Implement global content and collateral strategy for key partners.
- This is an individual contributor role and requires the ability to take initiative and ownership of decisions, projects, and programs.
- Performing other duties as required.
- This position does not have any direct reports.

**We expect you to**:

- Working knowledge of B2C, B2B, SaaS and Digital Marketing best practices and trends.
- Demonstrated results in launching new products, experience in developing product marketing campaigns, setting, and meeting strategic campaign goals and objectives.
- Strong background in content marketing programs and demand generation.
- Have familiarity with marketing analytics tools to track and measure campaign performance, analyze data, and derive insights for optimization.
- Have familiarity with marketing technology tools such as CRM systems, marketing automation platforms, and analytics software.
- Have the ability to identify challenges and find creative solutions to marketing problems.
- Have knowledge about customer engagement strategies for engaging and retaining customers, including loyalty programs and customer feedback collection.
- Have experience related to collaboration with the sales team to align marketing efforts with sales goals and support lead generation.
- A proven portfolio of product marketing content that demonstrates your positioning, messaging, and writing capabilities across literature, web, and video asset types.
- A curiosity around personas, their challenges, behaviors, as well as data trends that draw conclusions and insights from those trends.
- Combination of strategic product marketing experiences and hands-on tactical execution
- Excellent English: written, oral, and interpersonal communication skills, complemented with creative thinking.
- The ability to digest technical product information into customer-facing value propositions.
- Detail-oriented, with an ability to prioritize and manage multiple assignments simultaneously.
- Ability to work independently in an unstructured environment.
- Experience with both early-stage products and established products.
- Experience with end-to-end product lifecycle management.
- Exposure to working on marketing programs for global markets is preferred.
- Experience in the EdTech i

  • Marketing Manager

    5 months ago

    Docklands, Australia Coles Express Full time

    Working in retail is fast-paced, and at Coles Express for Viva Energy Retail, the rubber really hits the road. It’s not a typical 9-5, so you can easily blend life and work. And as part of a small station team, you’ll enjoy the variety and speed that offering convenience to local and on-the-move customers brings. **About the team**: Coles Express has...

  • Marketing Manager

    5 months ago

    Docklands, Australia Miei Group Full time

    We're growing and seeking a humble, friendly and flexible Marketing superstar with experience in growing brand visibility ideally within eCommerce, fashion, retail and hospitality industries to join our exciting journey. We’re positioned as a creative agency B2B business, so experience on that side of the fence will also stand you in good stead. The...

  • Digital Marketing Manager

    2 months ago

    Docklands, Australia Myer Full time

    **Job no**: 942421 **Work type**: Permanent / Full time **Location**: Support Office - Docklands **From humble beginnings in downtown Bendigo to supporting Australian communities far and wide - Myer has always been a special place, transcending beyond just a place to work.** **Myer is a place for finding life-long friendships, a safe space with a big...

  • Lifecycle Marketing Manager

    2 weeks ago

    Docklands, Victoria, Australia Open Universities Australia Full time

    Lifecycle Marketing Manager Job DescriptionWe are seeking a skilled Lifecycle Marketing Manager to lead the design, delivery, and optimisation of lifecycle programs within the acquisition phase of the learner lifecycle. This role will be pivotal in driving our CRM segmentation, email, and SMS strategies while collaborating with the broader business for...

  • Lifecycle Marketing Manager

    1 week ago

    Docklands, Victoria, Australia Open Universities Australia Full time

    Job DescriptionWe are seeking a seasoned Lifecycle Marketing Manager to spearhead the design, delivery, and optimization of lifecycle programs within the acquisition phase of the learner lifecycle. This role will be pivotal in driving our CRM segmentation, email, and SMS strategies while collaborating with the broader business for omni-channel segmentation,...

  • Lifecycle Marketing Manager

    2 weeks ago

    Docklands, Victoria, Australia Open Universities Australia Full time

    Role OverviewWe are seeking a dynamic and experienced Lifecycle Marketing Manager to lead the design, delivery, and optimisation of lifecycle programs within the acquisition phase of the learner lifecycle. This role will be pivotal in driving our CRM segmentation, email, and SMS strategies while collaborating with the broader business for omni-channel...

  • Marketing Manager Propositions

    5 months ago

    Docklands, Australia Medibank Full time

    **Will you actively create a healthier future for tomorrow?** At Medibank we’re encouraged to think big. We have a clear purpose to impact better health outcomes for our customers, patients and our community. We celebrate diversity of thought because we want to make better decisions for our customers. As we work towards our goal of better health for...

  • Lifecycle Marketing Manager

    2 weeks ago

    Docklands, Victoria, Australia Open Universities Australia Full time

    Job Title: Lifecycle Marketing ManagerAbout the Role:We are seeking a dynamic and experienced Lifecycle Marketing Manager to lead the design, delivery, and optimisation of lifecycle programs within the acquisition phase of the learner lifecycle. This role will be pivotal in driving our CRM segmentation, email, and SMS strategies while collaborating with the...

  • Marketing Manager Propositions

    5 months ago

    Docklands, Australia Medibank Full time

    **Will you actively create a healthier future for tomorrow?** At Medibank we’re encouraged to think big. We have a clear purpose to impact better health outcomes for our customers, patients and our community. We celebrate diversity of thought because we want to make better decisions for our customers. As we work towards our goal of better health for...

  • Shell Card Marketing Manager

    2 months ago

    Docklands, Australia Viva Energy Retail Full time

    **Company Description** A career with Viva Energy Retail is more than just a job. It’s an opportunity to be part of something bigger. Our plans for the future and with our recent acquisitions of Coles Express and OTR positioning us as the leading national convenience retailer delivering the largest corporate run convenience and fuel network with the best...

  • Shell Card Marketing Manager

    2 months ago

    Docklands, Australia Viva Energy Australia Full time

    **Company Description**: A career with Viva Energy Retail is more than just a job. It’s an opportunity to be part of something bigger. Our plans for the future and with our recent acquisitions of Coles Express and OTR positioning us as the leading national convenience retailer delivering the largest corporate run convenience and fuel network with the best...

  • Shell Card Marketing Manager

    1 month ago

    Docklands, Victoria, Australia Viva Energy Retail Full time

    Job Title: Shell Card Marketing ManagerWe are seeking a highly skilled and experienced Shell Card Marketing Manager to lead our marketing team and drive business growth. As a key member of our team, you will be responsible for developing and executing marketing strategies that meet our business objectives.Key Responsibilities:Develop and implement marketing...

  • Shell Card Marketing Manager

    2 months ago

    Docklands, Australia Viva Energy Retail Full time

    Job DescriptionWe have an exciting opportunity for a Shell Card Marketing Manager, to lead the Shell Card marketing team, including management of day-to-day marketing activities as well as setting the long-term marketing strategy. This role will have primary accountability for the P&L for the SME segment and providing marketing support to the broader Shell...

  • Shell Card Marketing Manager

    4 weeks ago

    Docklands, Victoria, Australia Viva Energy Retail Full time

    Job Title: Shell Card Marketing ManagerWe are seeking a highly skilled and experienced Shell Card Marketing Manager to lead our marketing team and drive business growth. As a key member of our team, you will be responsible for developing and executing marketing strategies that meet our business objectives.Key Responsibilities:Develop and implement marketing...

  • Lifecycle Marketing Manager

    1 month ago

    Docklands, Australia Open Universities Australia Full time

    Job DescriptionWe are seeking a dynamic and experienced Lifecycle Marketing Manager to lead the design, delivery, and optimisation of lifecycle programs within the acquisition phase of the learner lifecycle. This role will be pivotal in driving our CRM segmentation, email, and SMS strategies while collaborating with the broader business for omni-channel...

  • Marketing Specialist

    2 months ago

    Docklands, Australia AGL Energy Full time

    Join the change. Together, we’ll make history. As we keep the lights on for over four million customers and move towards a more sustainable way of life, it’s an exciting time to be at AGL. We’re re-imagining how homes and business live and work across the country and we want you to be a part of it. This moment will define our time, and your career as...

  • Marketing Coordinator

    2 months ago

    Docklands, Australia Myer Full time

    **Job no**: 942274 **Work type**: Permanent / Full time **Location**: Support Office - Docklands **Work is a whole lot better when you love what you do, we know that. That’s why we make sure that the loves and interests of our people match their responsibilities. We take what they love, and we let them live it.** **So, do you want to be part of a team...

  • Marketing Professional

    3 weeks ago

    Docklands, Victoria, Australia Myer Full time

    About the Role:The Marketing Specialist will assist in supporting the implementation of the marketing plan, including the execution of end-to-end marketing programs across a calendar year for the tactical and gifting categories across all business departments.Key Responsibilities:Marketing campaign execution, including but not limited to; executing tasks in...

  • Marketing Professional

    2 weeks ago

    Docklands, Victoria, Australia Myer Full time

    About the Role:The Marketing Specialist will assist in supporting the implementation of the marketing plan, including the execution of end-to-end marketing programs across a calendar year for the tactical and gifting categories across all business departments.Key Responsibilities:Marketing campaign execution, including but not limited to; executing tasks in...

  • Marketing Manager Essentials Optimisation

    5 months ago

    Docklands, Australia Medibank Full time

    **Will you actively create a healthier future for tomorrow?** At Medibank we’re encouraged to think big. We have a clear purpose to impact better health outcomes for our customers, patients and our community. We celebrate diversity of thought because we want to make better decisions for our customers. As we work towards our goal of better health for...