Communications & Effectiveness Lead

2 months ago

Sydney, Australia Goodman Fielder Full time

**Own and champion executional excellence across marketing communications and effectiveness**:

- **Build and deliver the digital acceleration roadmap**:

- **Marketing leadership team role**

**About Goodman Fielder**

At Goodman Fielder our purpose is making everyday food better for everyone. Our aspiration is to be the leading integrated food solutions business in the region driven by our core values of Create Clarity, Better Together, Own It, and Collective Curiosity. We are a team that believes that anything is possible. A team that understands our business and focuses on the right things that make the biggest difference and one that considers our end-to-end value chain when making decisions to optimise our business. Collectively we are curious, we seek new ways to improve and evolve and together we drive change as an opportunity for us to innovate and transform our business and to achieve beyond what we think is possible. We value our people at Goodman Fielder and recognise that our success depends on our ability to attract and retain talented people.

**About the Role**

The Communications and Effectiveness lead plays a vital strategic and commercial role in driving effective investment behind our brand portfolios. As the key point of contact across cross-functional internal teams and agency partners, this role is responsible for developing and implementing comprehensive comms strategy across online and offline environments, while also supporting the optimisation of brand investment. This role requires a strong blend of strategic and analytical thinking, as well as commercial acumen to deliver exceptional brand experience and drive measurable business growth

***

**Specifically you will**:

- Lead the marketing communications, insights and measurement agency roster, optimising the agency and vendor mix to support business objectives, and optimise platform selection and process efficiencies - including sustainability roadmap considerations
- Partner with cross functional teams to drive seamless execution through the line to deliver business objectives, with particular focus on activation and media including digital
- Develop and execute against a clear Goodman Fielder digital and data acceleration roadmap vision and strategy
- Drive a measurement culture via continual evaluation and optimisation of performance leveraging data and insights tools (MMM, analytics, brand tracking, bespoke research, reporting) to effectively measure brand power and ROI
- Lead negotiations for paid media investments across all national media channels (TV, print, OOH, radio, digital), customer/retail media, social platforms and search efforts, in collaboration with media agencies

**What you will need**
- 7+ years marketing experience (client or agency) with a deep understanding of digital, social, mobile and data-smart marketing
- Experience in integrated communications strategy including equity building & shopper activation
- Demonstrated team builder and leader
- Strong internal and external stakeholder management (essential)

**Why Goodman Fielder?**

With sites spanning across the Australasian region, working as part of a highly driven leadership team at Goodman Fielder, you can expect the opportunity to build your own home-grown career across functions, locations and brands.

You will be working within an open and highly cross functional environment allowing you full exposure to our daily operations.

In return for your passion and success, we will reward you with a competitive remuneration package and help you to achieve personal and professional growth and development.

For more information on this job opportunity or other roles available at Goodman Fielder, please visit our careers page.

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