Performance Marketing Data Analyst

3 weeks ago

Southbank, Australia Luxury Escapes Full time

Luxury Escapes is one of the world's fastest growing travel businesses, reaching up to 6 million subscribers each month with exclusive limited time offers at 'insider' prices.

Here at Luxury Escapes, our mission is to delight our customers with incredible deals for the world's best holidays.

We are a collective of forward-thinking people, driven to challenge the travel industry and ourselves to bring ever better travel experiences to our customer community.

Our award winning employee experience is king here having been recognised as "One of the Best Places to Work' by the AFR in both 2021 and 2023, with weekly events, monthly recognition programs and significant professional development opportunities we do what we can to make you look forward to waking up every day

We are now seeking a highly skilled and analytical **Performance Marketing Data Analyst**.

Playing a crucial role in driving data-driven decision-making, measuring marketing campaign effectiveness, and optimizing marketing strategies; your expertise in data analysis and reporting will be instrumental in supporting our performance marketing initiatives, enabling Luxury Escapes to maximize ROI and achieve business goals.

**You will be responsible for**:

- Become the SME for Luxury Escapes’ customers and performance marketing channels including conversion data, customer journeys, funnel analysis, and attribution as well as the modern data and analytics technology stack with emphasis on Google Analytics, AppsFlyer, Snowplow, Tableau and Looker (Data Studio).
- Collect, clean, and analyse marketing data to extract valuable insights and identify trends.
- Develop and maintain dashboards and reports to track key performance indicators (KPIs) for marketing campaigns.
- Provide regular performance reports to stakeholders, highlighting key findings and actionable recommendations.
- Conduct A/B testing and multivariate analysis to optimize ad creatives, targeting, and bidding strategies.
- Analyse user behaviour across marketing channels to identify opportunities for conversion rate optimization.
- Track and report on funnel performance metrics, including acquisition, activation, retention, and revenue.
- Collaborate with cross-functional teams to implement strategies for improving funnel efficiency.
- Ensure data accuracy and integrity by implementing data governance processes and performing regular data audits.
- Generate actionable insights and recommendations based on data analysis to support strategic decision-making.

**What we are looking for**:

- Bachelor's degree in Mathematics, Statistics, Economics, Computer Science, or a related field. A postgrad degree would be highly regarded.
- Commercial experience as a Data Analyst or similar role within the performance marketing domain.
- Strong analytical skills with expertise in data manipulation, analysis, and visualization using tools such as SQL, Python, R, or Excel.
- Proficiency in data visualization tools: Tableau, Google Looker (Data Studio).
- Experience with performance marketing platforms, such as Google Ads, Facebook Ads Manager, or Adobe Analytics.
- Strong attention to detail and a commitment to data accuracy.
- Excellent communication and presentation skills, with the ability to effectively convey complex information to both technical and non-technical stakeholders.

**What's in it for you?**
- Competitive remuneration package
- First class health and well-being program including annual vaccinations, yoga, meditation, gym discounts a, daily breakfasts and lunches provided 4 days a week.
- Fun working environment: Friday afternoon onsite gatherings (wine included) and monthly celebration & recognition programs
- Discounted travel, birthday leave and a whole lot more

**We are a 2023 Circle Back Initiative Employer - we commit to respond to every applicant.

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