Advisor Marketing
6 months ago
**_BTP forms part of the Perenti Group and is one of Australia’s largest suppliers of machinery rental, parts and services to the mining, construction and earth-moving industries. Our capabilities include machine rebuilds, Service Exchange components, Site based and Field Service labour and machinery rental. BTP has supported the mining, earth-moving, and construction industries for over 30 years and with locations in key mining areas BTP is looking to expand its capabilities and capacity to better support our customers._**
BTP is looking for a
**Marketing and Communications Specialist **based at our Head office in
**Hazelmere **with flexible working options. If you are interested in working within a friendly, supportive and close-knit team, this could be the job for you
The successful individual will develop and implement marketing programs in support of Perenti’s Mining Services Division, to create and execute marketing strategies aligned to core business plans and objectives. There will be a particular focus on growing brand awareness, producing collateral marketing material and contributing to the continuous improvement of marketing activities.
BTP has a focussed, aligned and motivated leadership team and is one of Australia’s largest suppliers of new and used parts and equipment for hire and sale. This role reports directly to the HR & HSE Manager and is mentored by senior marketing professionals.
**Key Responsibilities**- Collaborate with stakeholders to develop comprehensive marketing and communication strategies aligned with divisional objectives.-
- Create, curate, and schedule content for social media platforms to maintain an active and engaging brand presence.- Create and execute campaigns that promote brand awareness, drive engagement, and support lead generation.- Coordinate campaign timelines, ensuring all activities are completed on time and within budget.- Implement digital marketing initiatives, including website updates, social media posts and paid media campaigns.- Collaborate with internal teams and external vendors to produce required assets and materials.- Ensure brand consistency and compliance across all marketing collateral and channels.- Mentor junior marketing professionals
**About You**- Relevant Tertiary Qualification in Business or Marketing or strong equivalent experience in a B2B Marketing or Product Management role- Demonstrated digital, social media and content marketing experience- Ability to produce effective briefs for the delivery of creative and branded content in line with standards- High level of B2B marketing competence in developing and implementing marketing initiatives, campaigns and customer value propositions- Familiarity with digital tools, basic design and media skills viewed favourably- Knowledge of or interest in mining equipment, mechanical fitting and heavy mechanical equipment viewed favourably- Understanding of marketing philosophies and practices- Ability to partner, engage and collaborate with internal and external stakeholders- Effective and accurate budget planning, management and reporting
**What we Offer**-
- Choose how to spend your time
- **flexible work arrangements** with the ability to work 1-2 days from home- Share
- **$8K **with your mate through our
- **Referral Program** for eligible roles- Secure your future through
- **11% Superannuation** on all hours worked and on top of base rate- Personalised uniform, insulated lunch bag, water bottle to stay hydrated, beanies to stay warm on those cooler days, and much more- Access to our confidential
- **Employee Assistance Program** for you and your family (up to 6 free counselling sessions)- Enjoy the
- **Perks of BTP **- Extensive employee benefits including novated leasing, health insurance discounts, paid parental leave for primary and secondary carers, study assistance, and travel/accommodation benefits to name a few**Grow with us as we grow** - career progression and career change opportunities through BTP or the Perenti Group
**Start here, go anywhere with BTP**. We are guided by our Group principles: no shortcuts, never wasteful, walk in their shoes, smarter together and enable tomorrow.
**_BTP is an Equal Opportunity Employer, and we strive to create an inclusive environment for all. Women, Aboriginal and Torres Strait Islanders are encouraged to apply._
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