Marketing Specialist, Member Engagement and

1 week ago

Brisbane, Australia Virgin Australia Full time

**Work type**:
Full Time**Location**:
Brisbane, Sydney**Job type**:
Velocity Frequent Flyer, Marketing & Communications, Data & Analytics**Applications close**:
**Marketing Specialist, Member Engagement and Activation**:
**Based in Sydney (preferred) or Brisbane**

Hello. We’re Velocity Frequent Flyer, one of Australia’s largest loyalty programs. With more than 11 million members (and counting), we live and breathe travel, and we love sharing our passion for memorable experiences with our members.

Imagine being immersed in a world where every day is an adventure, where you have the power to turn dreams into reality. Where you’re a part of a team that’s rewriting the rules for how loyalty programs work and what they can bring to members. That’s the journey you’ll be on in our team. Enabling members to redeem their points fast for breathtaking getaways, financial benefits, shopping experiences and a whole lot more. All the while benefiting from a role that is part of the Virgin Australia Group, with all the exciting perks, support and opportunity available to our team members.

**What you’ll be doing**:
The role of Marketing Specialist, Member Engagement and Activation, will manage the marketing lifecycle for our Member engagement and activation communications, across channels.

You will use a data driven approach to ensure relevance and personalisation across the Member experience. You’ll strive to achieve the objectives of your team, including ensuring an engaging customer experience for our Velocity Members.

**You’ll be great in this role if you**:

- Have 5+ years mid-level marketing management experience
- Are experienced with end-to-end multi-channel marketing campaign delivery
- Are a proven high performer who is comfortable with meeting deadlines, being in the data every day and proactively finding or responding to the next growth opportunity
- Are comfortable with hands-on execution and optimisation of journey-based marketing campaigns.
- Are an independent operator - ability to take a brief and run with it, but comfortable to ask questions
- Have a strong skillset and knowledge of data-driven and digital marketing techniques and processes
- Have previous experience with 1st party data and addressable omni-channel marketing campaigns
- Have experience in CRM, lifecycle customer journeys or similar B2C marketing role
- Come with strong collaboration skills, showing initiative to improve processes, solve problems and be a true team player
- Love loyalty programs and building the best customer journey for our members
- Understand spam and privacy compliance in direct marketing context
- Have worked in paid digital and social campaign delivery (desirable)
- Have experience working with CMS, CRM, Power BI and other MarTech systems and databases etc. (desirable)

**What you’ll get from us**

We’re committed to looking after you, with some of the best benefits and conditions in the industry - including (but not limited to):

- Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
- Flexible working arrangements (including work hours and work from home)
- Discounts on travel insurance, car hire, accommodation and experiences worldwide
- Discounted Virgin Australia Lounge membership
- Hospitality, retail, technology, beauty services and wellness discounts
- Wellness support, including the _betterme_ digital wellbeing platform
- A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life - physical, mental, social and financial
- Dress for Your Day - enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

**Equality rules**

**Ready to apply? **We’re ready to hear from you.

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