Media and External Communications Manager
1 week ago
At GenesisCare we want to hear from people who are as passionate as we are about innovation and working together to drive better life outcomes for patients around the world.
Do your life’s best work
The primary purpose of the role is to execute on the GenesisCare strategy for media relations & stakeholder engagement in Australia to improve employee and doctor engagement, shareholder and community communications; translating to better patient outcomes and organisational performance.
This role will oversee and implement the management of earned media strategies to support key business growth initiatives, including new centre launches, technology installations, innovation and R&D programs and clinical trials.
What you’ll do:
- Develop and execute national earned media strategy to support key business priorities and growth initiatives
- Effectively manage key external partner agencies, including day-to-day management of retainer PR agency
- Partner with marketing campaign managers to develop integrated media & marketing campaigns across key tumour streams
- Establish relationships with key mainstream and medical healthcare reporters
- Manage all external communications, including press releases, media requests, interview opportunities, partner announcements
- Project manage media & stakeholder engagement events, including sod turnings and official opening ceremonies
- Work with key external stakeholders, including advocacy groups, local health districts and research partners, on external campaigns
- Built thought leadership program for clinical and business leaders, including media training
- Partner with marketing campaign managers and digital team on organic social media content
- Media monitoring and weekly media reporting
- Issues management support, if needed
- Other duties as required by the manager of the role
Who you are:
- Tertiary qualifications in communications, journalism or similar- 5+ years’ experience in similar role- Advanced written and verbal communication skills- Exceptional skills in engaging speech writing and content development- A passion for the healthcare industry, and interest in meeting and interviewing key internal and external representatives to develop content- Ability to build relationships and engage with stakeholders at all levels- Ability to put complex ideas into plain English- Previous exposure to medical/scientific writing will be highly valued- Existing relationships with Australian medical media relations professionals preferred- Experience in a healthcare environment would be advantageous
Other requirements for the role
- Ability to occasionally travel interstate
- Australian driver’s licence is preferred
Who we are:
We are 6000+ highly trained healthcare professionals and support staff across the United States, Australia, the U.K, and Spain, designing cancer and heart disease treatments to help patients achieve the best possible life outcomes.
Global care
Across the world, we have more than 580+ centres to help us bring the right care to our patients. Every year our team sees more than 1.4 million patients globally across our Oncology, Cardiology & Sleep Medicine Centres.
People centricity is at the heart of what we do and we pride ourselves on making our people a priority, whether that be a patient or an employee. We aim to build culture of ‘care’ that is patient focused, and performance driven. Our people promise is “do your life’s best work, by always growing, having a profound human impact and making great things happen together.” If you’d like to truly make a difference, join us at GenesisCare
Full Covid-19 Vaccination is essential to work at GenesisCare
GenesisCare is an Equal Opportunity Employer.
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