Head of Brand Strategy, Social Media, and Public
2 weeks ago
**Brighter Futures Start Here**
As Australia’s biggest and most loved retailer, we’ve been brightening up everyday life for families for over 50 years. At our stores, distribution centres, and offices in Australia and New Zealand. All around the globe. Our diverse and inclusive 47,000 strong team come together for a common cause. Giving families easy access to our on-trend products and incredibly low prices - it’s the heart of everything we do.
As a leader in the retail market, we’re optimistic about our future and yours. We’re relentless in our pursuit for results, but changing at a rapid rate, giving you challenging work that you’ll be proud of. We celebrate your uniqueness and individuality. Because at Kmart it’s not just what you do, it’s who you are that makes every day living brighter.
**Join the team**
We have a magnificent opportunity for an experienced, strategic, and commercial marketing professional to join our high performing and collaborative Marketing team. The Head of Brand Strategy, Socia Media, and Public Relations is a highly strategic role, a key member of the Marketing Leadership Team and reports to the General Manager of Marketing.
We are seeking a highly skilled and innovative individual responsible for driving the strategic direction of our brand and overseeing our social media and public relations efforts to enhance our presence and skilfully engage with our target audience.
**What you’ll be doing**:
- Develop and guide the evolution of our brand strategy ensuring we retain and extend our Low-Price leadership position- Grow the equity in our brand through the creation of engaging brand storytelling and customer experiences- In partnership with the Head of Creative and Marketing Operations, inspire, coach, and motivate internal and external creative teams to deliver impactful, on brand work that is compelling for customers, engaging for our team and supports growth in strategic brand metrics-
- Develop and implement a PR, organic social media and events strategy to support trade, grow the engagement and reach of our media and influencer communities; support the organic creation of content and grow the awareness and love for our brand- Lead and manage a high performing team with diverse background and skill sets
**To be successful in this team you will have**:
- Degree in Marketing or related business discipline- Considerable Marketing experience in retail, FMCG or major brands- Strong influencing, negotiation and decision-making skills- Exceptional strategic skills with demonstrated experience in translating customer insights and business requirements into actions to deliver strong results- Excellent presentation skills with demonstrated capability to engage and influence stakeholders at multiple levels- Strong commercial acumen with demonstrated experience in using financial, brand and customer metrics to drive growth and measure success- Strong leadership experience with a current detailed knowledge of marketing and media environment across both traditional and emerging channels- Demonstrated leadership experience in driving strategic brand evolution- Excellent project, event and time management skills and attention to detail
**Benefits we’ll offer you**:
- Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy, spending 60% of your week in our National Office- A team member discount card that gives you a discount at Kmart, Target, Bunnings, and Officeworks- A free OnePass membership offering free delivery across Kmart, Target & Catch on eligible products- Access to the Kmart for You benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health - with over 60 suppliers- We want you to feel rewarded for your commitment and hard work that's why everyone gets the opportunity to participate in a bonus program- Free onsite parking when you’re required to come into the office- We offer inclusive parental leave, a family room and ongoing support offered though our partnership with Circle In for team members of all backgrounds and family circumstances- A dynamic learning and support program- Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor- In-house café that serves breakfast, lunch and includes a collaborative space to work in- A reflection room that can be used for prayer, meditation, or time for you- A Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes- Regular product sample sales with loads of discounted items to purchase- Wesfarmers is Kmart’s parent company and each year eligible employees can elect to purchase shares through a salary sacrifice arrangement- Great career opportunities across the broader Wesfarmers Group
**We’re here to make everyday living brighter**
From humble beginnings in Burwood East, Victoria, in 1969, we’re now an essential pa
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