Digital Marketing

4 months ago

Sydney, Australia White Fox Boutique Full time

White Fox is a globally recognised fashion brand loved by babes and celebs worldwide.

Established in 2013 and based in Sydney, Australia, White Fox has quickly become the go-to online fashion destination and is continuing to take over wardrobes everywhere.

**Key Responsibilities**

**_Performance Marketing_**
- Strategy Development: Create and implement performance marketing strategies to drive traffic, increase sales, gain followers etc.
- Campaign Coordination: Work closely with the agency managing paid media channels to ensure campaigns are aligned with brand objectives and optimised for performance.
- Analytics and Reporting: Analyse campaign performance using tools like Google Analytics, and prepare reports to communicate results and insights to stakeholders.
- Optimisation: Continuously test and optimise campaigns to improve performance. This includes A/B testing, adjusting targeting, and refining ad creatives in collaboration with the agency.
- Collaboration: Work closely with other teams, such as content, creative, graphics, PR and product teams, to ensure campaigns are aligned with overall brand messaging and objectives.
- Market Research: Stay up-to-date with the latest trends and best practices in performance marketing and the women's fashion industry.

**_Affiliate Marketing_**
- Program Management: Oversee the affiliate marketing program, ensuring it aligns with the brand's goals and objectives.
- Program Optimisation: Effectively optimise with top affiliates including flat fee and CPAi based placements to drive sales and boost performance.
- Recruitment and Onboarding: Identify and recruit new affiliate partners and influencers. Ensure they are onboarded and educated on the brand and its products alongside AM's.
- Relationship Management: Build and maintain strong relationships with affiliates, providing support and guidance to help them succeed.
- Performance Monitoring: Regularly analyse affiliate performance metrics, such as click-through rates, conversion rates, and sales. Use this data to optimise campaigns and improve performance.
- Administrative Tasks: Managing order cancellations and ensuring invoices are paid, among other routine administrative duties.

**_General_**
- Budget Management: Allocating and managing the budget for performance marketing, ensuring efficient use of resources to maximise ROI.
- Content Creation: Collaborate with the content team to create engaging and effective marketing materials.
- Customer Insights: Utilise customer data and insights to inform marketing strategies and improve campaign targeting.
- Competitor Analysis: Monitor competitors' activities and performance to identify opportunities and threats.
- Weekly Reporting: Prepare and present weekly reports on affiliate and performance marketing activities, using tools like Google Analytics and paid media platforms. Include key metrics, insights, and recommendations for improvement.
- Briefing Marketing Materials: Create detailed briefs for the graphics team to ensure marketing materials are developed according to campaign requirements, trends and brand guidelines.
- Marketing Material Handover: Efficiently hand over marketing materials to the appropriate agency or account manager.

**Requirements**:

- Minimum 3-4+ years’ experience managing SEM and/or Affiliates campaigns (in-house or agency-side)
- High-level proficiency in Google Workspace (Sheets, Slides, Docs), MS Excel, PowerPoint, and Word
- Experience with analytics tools including Google Analytics 360 or Adobe Analytics
- A passion for understanding consumer insights and the ability to translate those insights into actionable business ideas
- Ability to problem-solve & be reactive
- Proactively seeking out opportunities to keep across new industry trends or technologies
- High-level of attention to detail, excellent communicator and collaborative team-player
- Ability to analyse data & identify potential business opportunities to grow revenue and increase conversion
- Excellent time management & ability to always meet targets & deadlines

**Benefits**
- Brand new offices including an onsite gym
- Great, fun and collaborate team culture
- Generous monthly clothing allowance + ongoing discounts
- Fun events throughout the year

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