Content & Communications Specialist
2 months ago
Company Description
- 12 month max term contract
- 3 days per week
Our mission is to remove barriers and enhance access to quality education for all Australians - irrespective of age, location, life circumstance or previous experience.
As a not-for-profit organisation, we’ve got our students’ best interests at heart. We have guided more than 500,000 students to explore, choose, and enrol in one of the 1,000 and growing courses listed on the OUA marketplace from 27 leading Australian universities.
We embrace the principles of autonomy, alignment, and agility to guide our operations. Our culture is built on values that prioritise Acting for Customers, Continuously Improve, and Caring for Each Other.
**About the role**
The Content & Communications Specialist will use content and communication strategy and expert knowledge to support teams across OUA - from writing persuasive marketing copy to creating intuitive microcopy and everything in between. This role is pivotal in the success of OUA’s content strategy and will support customer experiences in various channels across website, EDM, chat, social and paid media.
**Here’s what a normal day might look like for you**
- Producing content for the entire customer journey
- Understanding various audiences and segments and writing tailored content that meets their needs.
- Advising on content planning and production, contributing to concept development and key messages
- Developing supportive communications tools (such as matrices) to empower OUA employees and contractors to harness our tone of voice
- Using Sitecore CMS to build pages and create/update/test content
**Here are some ways you will bring your best to this role**
- Excellent writing skills for a variety of digital formats, as well as occasional print formats
- Demonstrated experience writing to web best practices, including usability and accessibility standards as part of a content marketing or content design capacity
- Previous experience implementing content strategy, and of advocating its importance
- Experience researching and writing for Search Engine Optimisation (SEO) to improve organic traffic
- Understanding of the role content plays in UX/UI and how to maximise the effectiveness of that content
- Experience working with a Content Management System (CMS); Sitecore is highly desirable
- Confidence adhering to, advocating for, and evolving a tone of voice guide for brand
**What do we offer?**
- Discounted gym memberships and health insurance
- Learning and training opportunities
- Subsidised study opportunities
- Paid subscription to Calm as part of our commitment to health and wellbeing
- Inclusive leave policy to swap and recognise significant events that fall outside of our public holidays
- Workation leave - work anywhere for 10 days of the year
OUA is committed to building and fostering an inclusive, diverse workplace. Our marketplace is for everyone, so is our workplace. Come and share your personal experiences, your perspectives, and your background with us as we continue to help students transform their lives.
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