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Loyalty Communications Specialist
4 months ago
Wesfarmers Health was formed in March 2022, with the acquisition of Australian Pharmaceutical Industries (API). Our supporting portfolio of brands includes Priceline, Priceline Pharmacy, Soul Pattinson Chemist, Pharmacist Advice, Clear Skincare Clinics, InstantScripts and SILK Laser Clinics.
About us:
Since our humble beginnings in 1910, we’ve grown from a small co-operative of three pharmacies to a national organisation and one of Australia’s leading health, beauty, and wellness companies.
Wesfarmers Health includes 73 company-owned Priceline stores, 396 Priceline pharmacy franchise stores and 89 Clear Skincare clinics and is also a wholesale distributor of pharmaceutical goods. In 2023, the Health division expanded its digital and medical aesthetics offering with the acquisitions of telehealth provider InstantScripts, as well as the SILK Group, who operates a network of around 140 wholly-owned, joint venture and franchised clinics. The division employs more than 3600 team members.
About the role:
The Loyalty Communications Specialist oversees the communications calendar and coordinates supplier eDM deliverables and messaging. Ensuring error-free delivery, consistent tone, and messaging are paramount in enhancing the member experience.
Key responsibilities include:
Managing the delivery of the Priceline eDM, SMS and web push program, overseeing campaign implementation (sales events, online promotions, catalogue promotions, loyalty campaigns and supplier offers) Collaborate with Trade Marketing and Merchandise to ensure timely delivery of eDMs, ensuring the Supplier brief is met Monitor and analyse the effectiveness of member communications, providing insights for continuous improvement Lead messaging and creative on lifecycle communications, and triggered journeys Working on our Sister Club loyalty programWhat you’ll bring:
3-5 years’ experience in a marketing/communications role Proven experience in briefing and writing eDM communications, preferably in a loyalty program or consumer engagement environment. Strong copywriting skills, with exceptional attention to detail. Strong written and verbal communication skills. Proficiency in managing multiple projects simultaneously and meeting tight deadlines Knowledge of best practices in digital communications Analytical skills to measure the effectiveness of communication campaigns and initiatives Experience with email marketing platforms and content management systems. Experience and exposure to A/B Testing and experimentation principles Familiarity with loyalty program concepts and strategies is desirable but not required Creative mindset with the ability to generate innovative ideas for member engagement Relevant tertiary qualification (Business, Marketing, Communications, or related field)Join us for this exciting opportunity where you will be working on one of Australia’s largest health and beauty Loyalty programs with over 8 million members.
Why us?
A fantastic work culture based off our four Ways of Working – Be well, Show You Care, Make it Better and Act Now. Flexible working that is balanced with our organisational need to create connections and enable collaboration. Ongoing professional development and career opportunities across the Wesfarmers Health Division and the broader Wesfarmers Group. Access to employee benefits across Wesfarmers including team member discounts at Bunnings, Kmart, Target, Officeworks, OnePass, Priceline and Clear Skincare Clinics. ‘We Love Your Work’ recognition program. Team members can recognise their peers, team or other business units, with winners taking part in our annual awards. Novated leasing options with discounted onsite parking Access to our Employee Assistance Program (EAP) - available to all team members and their immediate family members, 24/7, 365 days a year Beautiful outdoor terrace for work and recreation Food, coffee and health & wellbeing facilities onsite including a free fully equipped gym Dedicated end of trip facilities (cycle racks, showers, lockers).This is an opportunity to join a highly regarded and established company offering excellent career prospects and team member benefits. Wesfarmers Health is also committed to supporting the Workplace Gender Equality Agency requirements. For more information about Wesfarmers Health please visit wesfarmers.com.au/our-businesses/wesfarmers-health.
Aboriginal and Torres Strait Islander Applicants
Our vision is to stand as the employer of choice for Indigenous Australians, reflecting our dedication through a substantial investment aimed at attracting, empowering, and retaining Aboriginal and Torres Strait Islander personnel throughout our expansive array of stores and corporate offices. We provide authentic support through a diverse range of programs and initiatives, designed to empower you on your journey towards personal achievement and professional advancement within Wesfarmers Health.
For additional details, don't hesitate to reach out to our First Nations Affairs and Enterprise Manager via email at indigenous@api.net.au. When contacting us, please ensure that you include the Position Number and the Job Title in the subject line. Kindly note that this email address is for inquiries only; please withhold from submitting your application to this address.
