Website Optimisation Specialist

2 weeks ago

Melbourne, Australia Marsh Full time

**Website Optimisation Specialist**

**What can you expect?**

The Marketing and Communications team at Marsh are looking for a Website Optimisation Specialist to join our Digital team in the Pacific region.

Reporting to the Digital Engagement Manager, you will be responsible for articulating market opportunities and business priorities into Marsh SME (small and medium business) website functionalities and own websites roadmaps. You will plan, prioritise and execute optimisation opportunities for prospect engagement and online sales.

**What is in it for you?**
- Play a significant role in contributing to the online growth of our business
- Be part of a global organisation where you’ll be able to learn, grow and develop your career
- Collaborate with highly skilled internal and external teams
- Work in a fun, dynamic, nurturing and fast-paced environment
- Join a company with a strong brand and strong results to match
- Hybrid work model

**We will count on you to**:

- Create a roadmap to improve visitor engagement and sales conversions
- Use reporting to recommend optimisations for SME website and drive optimisation culture
- Identify and support with the execution of A/B testing opportunities including hypothesis creation, defining success metrics and supporting with post-experimentation analysis and recommendations
- Use data-driven insights to identify breakpoints in the customer experience journey, identifying opportunities to drive conversion outcomes and solutions for improved customer experiences
- Collaborate with IT for any additional enhancements, fixes or changes
- Ensure compliance with global and local privacy regulations
- Deliver value to the business and customers via online presence (websites)
- Manage projects and bring a methodical and structured framework to digital implementations
- Support the adoption and utilisation of best practice for CMS, integrating with marketing automation and analytics platforms
- Facilitate elevation of digital knowledge and skills in business, marketing and communications colleagues in Pacific

**What you need to have**:

- Degree in marketing IT, digital marketing, business or similar
- Minimum 5 years’ experience managing websites
- Passion for the digital space
- Experience using Adobe Experience Manager is a advantage
- Good understanding of HTML and CSS
- Experience with A/B testing
- Experience working in agile environment, preferably using Jira
- Strong analytical and financial acumen
- Proficiency in Google analytics, i.e. able to understand how data is collected and can build custom reports
- Understanding of how to use Google Tag Manager as a testing tool
- Great communication skills with the ability to translate complex technical concepts into simple presentations or succinct business cases

**About Marsh**:
**Marsh is an equal opportunity employer committed to embracing a diverse and inclusive work environment. We aim to attract and retain the best people regardless of their gender, marital/parental status, ethnic origin, nationality, age, background, disability, sexual orientation and gender identity.

  • Website Content Specialist

    4 weeks ago

    Melbourne, Australia Restive Tech Full time

    PERFECT ROLE FOR A WEB CONTENT SPECIALIST/COORDINATOR WITH A FLAIR FOR QA - ICONIC AUSSIE BRAND - INITIAL 6 MONTH CONTRACT **ABOUT THE ROLE**: Our client is looking for a **Website Content Coordinator **to assist with web content entry and coordination using the content management system, **Adobe Experience Manager (AEM).** In this role, you will work...

  • Website Author

    4 weeks ago

    Melbourne, Australia Swinburne University of Technology Full time

    An exciting opportunity for a Website Author has become available within the Swinburne University of Technology Marketing and Communication team. This short, fixed term role will allow the successful applicant to jump into a friendly and collaborative team to deliver a user-centric website experience for Swinburne student audiences. The Website Author will...

  • Website Author

    4 weeks ago

    Melbourne, Australia Swinburne University of Technology Full time

    An exciting opportunity for a Website Author has become available within the Swinburne University of Technology Marketing and Communication team. This short, fixed term role will allow the successful applicant to jump into a friendly and collaborative team to deliver a user-centric website experience for Swinburne student audiences. The Website Author will...

  • Website Author

    1 month ago

    Melbourne, Australia Swinburne University of Technology Full time

    An exciting opportunity for a Website Author has become available within the Swinburne University of Technology Marketing and Communication team. This role will allow the successful applicant to jump into a friendly and collaborative team to deliver a user-centric website experience for Swinburne student audiences. The Website Author will assist in the...

  • Website Author

    4 weeks ago

    Melbourne, Australia Swinburne University of Technology Full time

    An exciting opportunity for a Website Author has become available within the Swinburne University of Technology Marketing and Communication team. This fixed term role will allow the successful applicant to jump into a friendly and collaborative team to deliver a user-centric website experience for prospective Swinburne student audiences. The Website Author...

  • Experience Personalisation Specialist

    1 month ago

    Melbourne, Australia Mars Recruitment Full time

    The role is for a Mid level Personalisation specialist to join one of the most popular clients in Melbourne. They have some of the best employee benefits as an industry leader within the insurance and health and wellbeing industry. They filter these benefits that their customers receive through to each and every employee, with work-life balance and...

  • Experience Personalisation Specialist

    4 weeks ago

    Melbourne, Australia Mars Recruitment Full time

    The Opportunity: Our client is an ASX listed high growth Australian organisation seeking a tech driven Experience Personalisation Specialist join one of their growing Martech teams division. Melbourne based with flexible/hybrid working they have some of the best employee benefits as an industry leader within their industry. Martech is an exciting growth...

  • Multimedia Specialist

    4 weeks ago

    Melbourne, Australia Study First Group Full time

    **About Us** Study First Group PTY LTD is an Education Consultant based in Melbourne CBD. For over 6 years our objective has been to promote the benefits of international education. Helping international students realise their education project in Australia. **Position summary** We are seeking an experienced and qualified multimedia specialist with the...

  • Digital Optimisation Analyst

    4 weeks ago

    Melbourne, Australia Maxxia Pty Ltd Full time

    The McMillan Shakespeare Group (MMS) is a trusted provider of salary packaging, novated leasing, disability plan management and support co-ordination, asset management and related financial products and services. From our origins in 1988 when we created Australia’s salary packaging industry to today, MMS has a proud history of innovation and exceptional...

  • Performance Specialist

    4 weeks ago

    Melbourne, Australia Just Digital People Full time

    Just Digital People is partnering with a great all-Australian-based telco and tech business! The business provides outstanding customer service with the goal of punching way above their weight in the industry. We are helping them finding their next **Performance Specialist** Someone obsessed with digital performance, thriving on creative channels and...

  • Marketing Specialist

    4 weeks ago

    Melbourne, Australia WE Australia Full time

    **Newly created opportunity for an experienced Marketing Specialist to join our extremely creative and innovative team.** Based in South Melbourne, Wise Enterprises Australia Pty Ltd [WE Australia] operates a group of innovative, social and commercial enterprises with a commitment to creating positive social change. You will be managing the operational...

  • Digital Marketing Specialist

    1 month ago

    South Melbourne, Australia Explorers Early Learning Full time

    Exciting growth phase in well-established company - Key role in the marketing team with opportunities to learn and grow - Collaborative and supportive team culture **The opportunity**: As an integral part of the marketing team, reporting to the Head of Marketing, you will be responsible for the planning, implementation, and optimisation of digital marketing...

  • Digital Marketing Specialist

    4 weeks ago

    Melbourne, Australia Digitalent Full time

    **Salary**: 80000 - 85000 AUD/Year **Country**: Australia **Location**: Melbourne **Contract**: Permanent About the role: The Digital Marketing Specialist will report to the Marketing Manager to develop and drive Inke’s brand presence to ensure ongoing sustainable success. This position will be accountable for developing and executing multi-channel...

  • Specialist, Ecommerce Operations

    1 month ago

    Melbourne, Australia Crocs, Inc. Global Jobs Full time

    **JOB SUMMARY**: Join our dynamic team as a Specialist, eCommerce Operations where you'll be a key player in optimising and executing Crocs' online strategies. This role is vital in supporting day-to-day tasks associated with our digital business, covering Australia and Singapore websites, app and etail. **JOB RESPONSIBILITIES**: - Support day-to-day tasks...

  • Digital Marketing Specialist

    1 week ago

    Melbourne, Australia MARS Recruitment Full time

    You will be a key support in our digital lead generation strategy - focused on identifying high performing channels and optimising creative to deliver impactful digital campaigns that drive business results.Under the guidance of the Head of Digital, you will work closely with media agencies, suppliers and Call Center teams to fully optimise campaigns that...

  • Content Marketing Specialist

    1 month ago

    Melbourne, Australia IDP Education Ltd Full time

    An ASX100 business with a 50-year heritage, IDP is a pioneer in international education services. Our_**_ _**_core business lines include student placement to Australia, US, UK, Canada, Ireland and New Zealand institutions, English-language testing and training. _ - We are on a mission to build the world's leading platform and connected community to guide...

  • Marketing Specialist

    7 days ago

    Melbourne, Australia Hudson Australia Full time

    **Are You Ready to Shape the Future of Education? Join this company dedicated to finding teachers their next dream job as their New Marketing Specialist!** **Location**: Melbourne with Hybrid Working Options **Sector**: Education **Contract**: Full-time This company dedicated to teacher's careers is passionate about reinventing the educational landscape....

  • Communications Specialist

    3 weeks ago

    Melbourne, Australia Swinburne University of Technology Full time

    Swinburne is embarking on an exciting journey, working towards our new vision of bringing people and technology together to build a better world. In support of our student engagement and retention objectives, we have an exciting opportunity for a digitally led communications professional to join the Student Engagement & Retention Journey Squad as...

  • Digital Marketing Specialist

    4 weeks ago

    Melbourne, Australia Aquent Full time

    Update website (Storybook) content - creating landing pages when required - Deliver digital go-to-market programs working in partnership with key stakeholders across the - Monitor and optimise digital marketing and always on program performance to ensure business objectives and KPIs are achieved - Execute day to day operation and performance of the digital...

  • Communications Specialist

    4 weeks ago

    Melbourne, Australia Swinburne University of Technology Full time

    In support of our international student and education agent acquisition, engagement, and retention objectives, we have an exciting opportunity for a digitally led communications professional to join the International and Strategic Projects team as Communications Specialist. With strong campaign management skills and a ‘get it done’ attitude, you’ll...