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Digital Marketing Lead

1 month ago

Camberwell, Australia CardioScan Full time

**Ready to make an impact? As Digital Marketing Lead, you'll drive global content and digital strategies for a rapidly growing, innovative company**

The position also involves creating bespoke content with technical tools or agency support, along with ad hoc marketing tasks. Working closely with the Head of Marketing, you'll help shape CardioScan’s global digital marketing function.

**Who We Are**:
CardioScan is a global leader in cardiac data and analysis. Our mission? To provide accurate, timely, and high-quality cardiac data to healthcare professionals in eleven countries, including the US, UK, Australia, and across Asia. Our innovative cloud-based platform, BeatBox Cardiac Management Platform supports over 5,000 users worldwide, processing more than 800,000 tests each year. We’re passionate about improving patient outcomes, and we’re constantly innovating to stay at the forefront of our industry.

**What You’ll Do**:

- Develop and implement a global content strategy to boost brand awareness, lead generation, and recruitment efforts.
- Oversee the management and development of the CardioScan websites (via Webflow CMS), ensuring regular updates and technical maintenance.
- Drive the global social media strategy, manage all accounts, and maintain a content calendar for consistent engagement.
- Implement SEO best practices to enhance online visibility.
- Create engaging bespoke video content.
- Support internal communications (HR, company updates, etc.).
- Provide comprehensive analytics reports on website performance, SEO, PPC, and social media metrics.
- Assist with various ad hoc marketing tasks, such as asset creation, event support, and country-specific initiatives.

**About You**:

- A driven self-starter, who can work both autonomously and with direction
- An excellent communicator, who is able to work with all departments to understand requirements
- A talented digital Marketer, with a broad skill set across different platforms and digital tools.
- Proven experience in digital marketing, content creation, and website management.
- An induvial with high levels of accountability and conviction, who enjoys the challenge of a dynamic, global organisation.
- Highly strategic, with the ability to develop plans which are cohesive, easily communicated and achieve specific objectives.
- Highly detail-oriented, with the ability to limit errors even under pressure
- Highly organsied, with strong time management
- A mindset to challenge current practice and add value

**Why Join Us?**
At CardioScan, hearts are at the core of everything we do—literally. Joining us means becoming part of a supportive, innovative, and fast-growing team that’s committed to making a difference.

**We offer**:

- The opportunity to play a key role in a global company that’s expanding rapidly
- Significant autonomy and trust in your role
- A strong culture of growth, development, and mutual support
- Flexibility to balance your work/life commitments
- Development of both your technical and soft skills through training and specialised training portals
- Annual performance and salary reviews
- Global EAP (Employee Assistance Program) support and access to health benefits through the program
- Birthday Leave
- Company and team events - we celebrate the wins

**CardioScan is an equal opportunity employer committed to attracting and retaining diversity in our workforce. We are a 2024 Circle Back Initiative Employer and commit to respond to every applicant.