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Marketing Specialist

4 months ago

Camberwell, Australia CardioScan Full time

**Reporting to**: Global Creative Director

**Working Arrangements**: 4 Days in office / 1 Remote

**Salary Package**: $85K - $90K including superannuation

**Introduction to CardioScan**

CardioScan is a health innovation brand that has grown to become a global leader in cardiac monitoring. Our emerging technologies and rapid expansion into overseas markets after 30+ years as an Australian leader sees our Melbourne HQ team growing. It's an exciting time to join Cardioscan. We are looking for talented individuals to support us globally to help over 500,000 people each year with their heart health. In return we offer an opportunity to be part of a bright and supportive team with a focus on your professional development.

**Position overview**

Experiment, discover and grow. Want to be part of something that matters? Where you can try new techniques and novel ideas? If you want to help us save lives while avoiding “by-the-book” rinse & repeat marketing, this role is for you. You could play a central role in a global business with continuous international aspirations. Working with our Global Creative Director, you will be involved in all levels of our marketing effort to plan and deliver end-to-end integrated campaigns, launch new products, coordinate industry-leading events and a world-class customer experience.

**Core responsibilities**
- Drive brand awareness and grow market share
- Delivering our content strategy to drive company-wide engagement, supporting network expansion and brand engagement
- Assist with analysis, reporting and preparations of key insights into performance
- Conduct and synthesise customer research in collaboration with Sales and Design team members
- Engaging and directing suppliers, managing schedules and strategizing with stakeholders
- Creating and publishing engaging content for eDMs, social media, pre and post-sales customer communications
- Hands-on with coordinating and directing promo videos, webinars and presentations
- Assist with multi-region website updates, content management and SEO best practice activities
- Support HR communications and activities to elevate team culture

**About you**
- Wants to explore bold and disruptive marketing
- Excited to explore market opportunities and kick goals while utilising print, digital and experiential mediums
- Enjoys being hands-on but also a detailed thinker with a take charge attitude
- Command your work schedule
- Values creativity, design, messaging, and knowledge of the customer
- Gets a rush finding problems and developing solutions
- Knows the difference between ” and ″
- Understands personal limitations and brave enough to ask for help
- Cares for the smallest details which make the biggest impact

**Technical skills**
- Minimum 2-3 years' experience in a similar role with B2B marketing experience
- Bachelor's degree or Tertiary qualification in relevant discipline
- Proven copywriting, content development and campaign outcomes with portfolio examples
- Interpret performance metrics with Google Analytics
- Advantageous to have experience with: Salesforce, Hootsuite, Adobe CC and/or SEO tools

**Please note**: It is a requirement of this role to have full rights to work in Australia and to undertake an Australian Federal Police (AFP) National Police check prior to appointment.

**Why work with us?**

Hearts are at the core of everything we do. Working with us provides an opportunity to be part of a fantastic team, in a supportive working environment, exposure to exciting emerging technologies. and focus on learning and development. It’s an exciting time to join our business and as it grows, so do the opportunities for personal and professional growth.

Our people are our priority, and we strive to create a workplace where people are respected, valued, and rewarded for their contributions. We focus on outcomes. We value flexibility and encourage our team to work in ways that support their work/life commitments and wellbeing.

**CardioScan offers**
- A place where you can play a key role in a business that is growing rapidly
- An opportunity for career growth in quick succession
- A place that places significant trust and provides autonomy of its team and resources
- A place that encourages people to deliver on behalf of each other and a Company that is growing on average into 2 new countries per year
- Where personal growth and self-learning is encouraged and paid for
- Flexible work life balance
- Strong culture of growth and development
- Annual salary reviews, KPI metrics
- A company that truly live our goals of Agile & Innovative, Commitment, Generosity, Accountability, The Whole team and or course, Heart