Producer, English Content for South Asian Audiences

5 months ago

Melbourne, Australia SBS Full time

We also acknowledge the unique contribution that Aboriginal and Torres Strait Islander peoples make to our society and our workplace through their enduring and continued connection to land, sea, sky and community.

**About Us**

SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society.

Our purpose, for the last 40 years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia.

SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media.

**The Department**

SBS is the most multilingual public broadcaster in the world. With 63 plus language services, we deliver news, information and entertainment and inspire social cohesion by connecting communities through multilingual conversations, helping everyone feel at home in Australia.

**The Role**

The Digital Content Producer is responsible for establishing and maintaining the social media presence including the creation of video content, the strategic placement of digital content and the day-to-day moderation of social media platforms.

Reporting into the Executive Producer, the role will see you doing the following:

- Create English content for social media platforms that engages and entertains our target Australian audience with South Asian heritage, and/or interest or links to our diverse South Asian communities. To include, but not limited to social media videos, audiograms and podcasts.
- Manage and drive the social media strategy. Build, foster and engage a social media audience.
- Manage and moderate social media channels alongside the relevant website and other owned platforms. Manage social media ad campaigns to specified budgets.
- Participate in multiplatform content ideation and assist with editorial planning and implementation, working closely with your Executive Producer and ALC language and content teams.
- Monitor and analyse user data and audience metrics from social media tools to assess performance and to inform content planning and engagement strategies.
- Keep abreast of latest developments and trends in digital media
- Seek opportunities to cross-promote content with other SBS brands, channels, and content verticals.

This position is being offered on a casual basis and can be based from either Melbourne or Sydney.

**About you**
- Demonstrated industry experience working in video production, marketing/advertising or media.
- Demonstrated experience using and understanding best practice on video social platforms: primarily YouTube, Instagram, Facebook and/or TikTok.
- Demonstrated experience in using image editing software (e.g., Adobe Photoshop, Canva), video editing software (Adobe Premiere) and audio recording/editing tools (Headliner) to produce audiograms or longer form video.
- Demonstrated experience using a CMS: Brightspot, Drupal, WordPress, or any similar platform.
- Demonstrated experience using analytics software (Adobe, Google etc.) and native social and video platform data insights tools.
- Demonstrated understanding of the South Asian community in Australia. Fluency in a South Asian language serviced by SBS (Hindi, Punjabi, Nepali, Bangla, Urdu, Telugu, Gujarati, Sinhala, Malayalam, Tamil) will be highly desired.

**Further, it's a requirement of this role to have unlimited working rights for within Australia. Applicants must reside within Melbourne or Sydney.**

**Some of the reasons to consider working with us**:

- The people We truly celebrate and welcome difference at SBS and encourage everyone to bring their whole self to work, you’ll be part of one of the most inclusive companies in Australia
- The culture and the engagement of our workforce SBS is ranked in the top 25% of all media companies for employee engagement
- We’re agile and innovative in the way we work, as well as being a trusted and established brand. At SBS we have been broadcasting for over 40 years and our future is packed with many more exciting developments
- We also love to promote from within We have allocated training funds to do just that and help bridge the gaps when moving from role to role.

For other opportunities within our organisation please visit our careers website SBS Careers - Working at SBS

**Reasonable adjustments**

To find out more about reasonable adjustments, please view our short video here.

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