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Ecommerce / Digital Marketing Manager

4 months ago

Sydney, Australia Travel Trade Recruitment Full time

**Rare opportunity for an experienced E-Commerce Manager to come on board & join the marketing team of this unique international Cruiseline**

**The cruise industry is once again booming and this rare opportunity will not last, Interviewing now for immediate start.**

**RESPONSIBILITIES**
- Support the execution of the marketing plan via digital levers in alignment with market targets, brand guidelines and budget limitations.
- Manage digital marketing suppliers including briefing, targets and objectives, monthly reviews, brand guidelines, budget, retainer, and contractual obligations.
- Manage digital marketing budget for Australasia in conjunction with Marketing Director and ensure optimised spend and ROI targets are maintained.
- Manage and develop digital marketing strategy including:
**o Acquisition strategy**:

- SEA activity: maintain existing key campaigns and increase volumes and conversions; develop new campaigns and keyword targeting strategies based on market opportunities
- Social media targeted advertising: maintain existing key campaigns and increase volumes and conversions withing budget; develop new opportunities based on targets and needs
- Monthly/quarterly reporting and analysis
- Oversee weekly edm schedule for B2C and B2B database for ANZ markets according to market's needs and targets
- Supervise Marketing Coordinator with creation and design of edms
- Weekly reports

**o Social Media**:

- Manage local social media strategy for Australia and New Zealand
- Supervise Marketing Coordinator with execution of social media strategy, including content plan, scheduling and community management
- Ensure maximised engagement and visibility of content, including sponsoring/boosting of posts
- Work in conjunction with HQ plan and local needs to ensure rich and varied content is being used on the page
- Oversee Facebook Group with Marketing Coordinator

**EXPERIENCE REQUIRED**:

- Experience in P&L management and driving profitable, sustainable growth for an eCommerce business
- Strong Project Management skills, delivering projects from concept to completion
- Strong experience in digital technology platforms: Content Management Systems, Commerce Platforms, CRM.
- Passion for demonstrating results to increase web traffic, AOV and conversion
- Expert knowledge of data and insights-driven marketing with excellent user knowledge of Google Analytics
- Proactive, self-motivated with a results driven focus
- Strong ability to work both independently and within teams

**THE PACKAGE**:
$88,000 - $95,000 + Super + Free Cruise valued at minimum $15,000

**INTERESTED?