Martech Lead

2 weeks ago

Melbourne, Australia Asahi Beverages Full time

**Your Impact**

The MarTech Lead is responsible for the leading the Asahi Group’s marketing technology transformation agenda, partnering with key stakeholders to identify, implement and manage the technology in our stack and the strategy behind its development.

Reporting into the Data Partnerships Manager, you will collaborate closely with the internal marketing agency (1House), our brand teams, our trade teams and our digital (IT) team to manage and implement key pieces of tech in our stack to ensure that the full value is unlocked, and use-cases are designed to deliver commercially-led outcomes.

**_ This is a fixed-term, 12-month role._**

**Other Key accountabilities**:

- Work across Asahi Oceania on the implementation of a DAM into our consumer and brand marketing MarTech Stack
- Work across Asahi on the implementation of Salesforce Marketing Intelligence
- Work with partners and end-users to prioritise needs, requirements, and roll-out project on schedule
- Work with Digital (IT) team to ensure platform complies with architecture, governance, and compliance requirements
- Work with internal stakeholders to help them leverage the value of a DAM in marketing use-cases to deliver to business productivity and value-add objectives
- Work with key stakeholders to ensure product requirements and end-user requirements are balanced to achieve well-build and integrated MarTech stack
- Build positive and collaborative relationships with key internal and external partners.
- Engage with stakeholders to create and develop business enthusiasm and demand for the use MarTech, particularly DAM.

This role will play a critical part in our future growth ambitions, as we seek to use technology to enable how we recruit and retain consumers into our Asahi/CUB ecosystem. The most critical technology deliver program for the duration of the contract with be the implementation of a Digital Asset Management (DAM) solution.

**About You**
- Knowledge of value of Marketing Tech/Stacks to drive relevancy, efficiencies and effectiveness in comms (inc. CDP/DMP/DSP/CRM).
- Ability to effectively manage project delivery across a large organization with complex touch points.
- Experience working closely with and understanding technology and data & analytics definitions between engineers, developers, data scientists/analysts and architects
- Highly advanced technical, analytical, planning, and organisational skills.

**Why Us?**

Asahi Beverages is one of the leading beverage companies in Australia and New Zealand with a rich and varied history. Comprising some of Australia and New Zealand’s most loved brands, the company’s Regional Hub is based in Melbourne with three Business Divisions - Asahi Lifestyle Beverages (formerly Schweppes Australia), Carlton & United Breweries (CUB) in Australia; and Asahi Beverages NZ and The Better Drinks Co. in New Zealand. There’s always a great deal going on and opportunities abound for those ready to take them

  • Marketing Automation Manager

    1 month ago

    Melbourne, Australia ERM Power Limited. Full time

    Marketing / Communications / Design - Permanent Full Time - Melbourne **28/11/2023** - We invest time in our people and help them chart their own career trajectory - Be part of high performing team with a great team culture - We prioritise respect for each other, our customers, communities & stakeholders. **The world’s biggest challenge needs you,...

  • Paid Media Lead

    3 weeks ago

    Melbourne, Australia McMillan Shakespeare Limited Full time

    At MMS, our purpose is clear: To make a difference to people's lives. Guided by this commitment, we offer tailored solutions to clients and customers across our businesses in Australia and New Zealand. Our vision is to be your trusted partner, simplifying complexities and turning challenges into opportunities. Our diverse services – from salary packaging...

  • Marketing Technology Manager

    1 month ago

    Melbourne, Australia u&u Recruitment Partners Full time

    u&u are partnering with a leading professional services organisation with a national presence, who are seeking an experienced Marketing Technology Manager to lead a small team (three staff) in driving the businesses martech functions and strategy and drive improved marketing data and analytics. **You will**: Drive ongoing enhancement of the organisation's...

  • Email Marketing Specialist

    4 weeks ago

    Melbourne, Australia Paxus Full time

    **About the role**: - The position sits within the Marketing team and reports to the Head of Digital Acquisition. You’ll be responsible for creating channel specific lifecycle strategies for prospects, students, and B2B clients that drive acquisition, retention, engagement and maximises customer lifetime value. - Your creative side comes into play when...

  • Digital Marketing Specialist

    1 month ago

    Melbourne, Australia Vanguard Full time

    **About Vanguard** Vanguard Australia has been helping investors achieve their long-term financial goals for over 20 years. Serving institutional and individual clients, and financial advisers, we offer investment solutions that are low-cost, diversified and robust through time. With more than AUD $11 trillion in assets under management Vanguard is one of...

  • Analytics Principal, Media

    1 month ago

    Melbourne, Australia carsales Full time

    What’s on offer : A place where you can move your career forward, where you’ll be continuously backed to make new ideas happen, and the chance to do work that makes real, significant impact in the world. We’re proud to be recognised as one of Australia’s Best Workplaces™ by Great Place to Work®, an AFR BOSS Best Place to Work, a Family...

  • Journey Expert

    4 weeks ago

    Melbourne, Australia ANZ Banking Group Full time

    **Req ID**: 60185 **Department**: AR ANZx Learn & Adopt **Division**: Australia Retail **Location**: Melbourne About the role At the heart of ANZ Plus is a talented, high-performing team with big ideas. We’re building products, services and experiences that will not only provide our customers with enhanced banking functionality but empower them to make...

  • Marketing Automation Specialist

    1 month ago

    Melbourne, Australia ERM Power Limited. Full time

    Marketing / Communications / Design - Permanent Full Time - Melbourne **28/11/2023** - Be part of high performing team with a great team culture - We invest time in our people and help them chart their own career trajectory - We prioritise respect for each other, our customers, communities & stakeholders. **The world’s biggest challenge needs you,...

  • Platform Manager

    4 weeks ago

    Melbourne, Australia David Jones Full time

    **Job no**: 536549 **Work type**: Full-Time, Permanent **Location**: Melbourne - CBD & Inner **Categories**: Digital Experience, Technology **Join a newly created Technology function and lead the customer platform strategy to inspire customer experiences like no other for David Jones.** **The Role** In its 185th year, David Jones is undertaking a...

  • Account Director

    1 week ago

    Melbourne, Australia CHEP Network Full time

    Job Description CHEP NETWORK IS LOOKING FOR A NEW BREED OF ACCOUNT DIRECTOR Here at CHEP Network, our Account Directors are the type of people who love creativity and the opportunities that new technology and thinking provide. Change is something we thrive on and we firmly believe that moving fast keeps things interesting. We're looking for...

  • Marketing Automation and Personalisation Journey Expert, ANZ Plus

    2 weeks ago

    Melbourne, Australia Australia and New Zealand Banking Group Limited (ANZ) Full time

    Marketing Automation and Personalisation Journey Expert, ANZ Plus Marketing Automation and Personalisation Journey Expert, ANZ Plus Req ID: Department: AR ANZx Learn & Adopt Division: Australia Retail Location: Melbourne About the role At the heart of ANZ Plus is a talented, high-performing team with big ideas. We’re building products, services and...

  • Analytics Principal, Media

    4 weeks ago

    Melbourne, Australia Carsales Full time

    Company DescriptionAre you ready to be a big part of something big?At carsales, we're all about making buying and selling a great experience. For 25 years we’ve been evolving with the new economy to help people choose how they move today and tomorrow.When it comes to your career, we want to provide big opportunities to help you make a big impact. But for...