Acquisition Marketing Specialist
5 months ago
Provide exceptional support to the business, team and managers
- Play a key role in the and performance of the digital marketing program
- Hybrid model of 50/50 WFH and in office Homebush or Perth
**About the Role**
Working with the Acquisition Marketing managers, you will play a key role in the management and scale of the performance digital marketing program.
This role is based in the **West Perth regional office** or **Homebush NSW Head Office**
- Help manage, test, scale and optimise campaigns across a range of performance channels including but not limited to Paid Search & Paid Social
- Daily reporting & monitoring of campaigns to manage performance and identify optimisation opportunities to drive user acquisition
- 80% Campaign Management, 15% Stakeholder Management
- Works with marketing managers to develop PIT (project initiation templates / business plans) for internal budget and strategic approval.
- Maps out measurement plan on how we will track the performance of approved campaigns, working with media agency to provide weekly updates and optimization plans.
- Briefs agencies on campaign activity and working with marketing managers getting internal approval.
- Using the website CMS updates campaign landing pages with content and campaign assets.
- Reports and evaluates the campaign performance.
- Executes regulatory communications and content across brands and channels including but not limited to rate changes, T&Cs and Fees and Charges changes to staff and members.
- Establishes strong working relationships with key internal stakeholders e.g. product, sales, marketing, regs, design and more
**About You**
- An understanding of marketing / campaign activity and having worked with agency partners in the past
- Experience with analytics and how to implement and interpret data
- Previous experience in a similar marketing / digital content role
- Experience writing copy for digital channels with knowledge of best practices
- Knowledge of SEO
- Experience using content management systems
**Skills & Qualifications**
- Tertiary qualification in relevant field, as well as financial services experience will be highly regarded
- Excellent attention to detail
- Proven ability to manage relationships with key partners, customers and internal stakeholders
- Ability to succeed in a fast-paced, entrepreneurial environment
- Outstanding ability to think creatively, strategically, and identify and resolve problems.
- Excellent written and verbal communication skills
- Team player with a “roll up your sleeves approach”
- Thrive in ambiguity and a fast-paced, growing and dynamic environment
- Strong editing and proofreading skills
**About us**:
Teachers Mutual Bank Limited is one of the largest mutual banks in Australia. We are a globally-recognised socially responsible bank with profit-for-purpose as our business model and philosophy. At our Bank, social responsibility is built-in, not bolted on and drives our business practices, people, and products.
We are proud to serve some of Australia’s essential workers in education, emergency services and healthcare. We believe they deserve a bank that does good for their community.
We have been named one of the World’s Most Ethical Companies for ten years in a row and are a Certified B Corp Bank.
Our employees embrace our organisation’s values of passion, advocacy and sustainability, and contribute to a diverse and inclusive workplace culture founded on mutual respect, equality and a focus on striving to deliver exceptional member service.
**How to apply**:
Please click the APPLY button and follow the prompts.
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