Digital Marketing Specialist

3 weeks ago


Fortitude Valley, Australia PROTRADE United Full time

**PROTRADE United** is Australia and New Zealand’s leading provider of business advisory to the trades industry. Our mission is to provide business owners with the tools, resources, and information to create consistency of results and long-term stability in their business.

**About the Role?**

As a **Digital Marketing Specialist**, you will play a crucial role in executing and optimising PROTRADE United’s digital marketing strategy. You will lead the development and implementation of innovative campaigns to boost brand awareness, attract qualified leads, and maximise conversions.

This is an opportunity for someone who enjoys a fast-paced environment and highly rewarding career in marketing.
- Develop and execute comprehensive digital marketing strategies that align with our Trades and Construction target audience
- Drive the social media presence of the organisation, including content creation, community engagement, and campaign execution
- SEO and SEM: Optimise website content for search engines and manage paid advertising campaigns to increase lead generation
- Create optimised landing pages and utilise A/B testing to ensure we are maximising our results
- Implement any changes and updates required to our WordPress website
- Create a lead nurturing flow via our CRM platform
- Utilise analytics tools to measure and analyse digital marketing performance, providing insights and recommendations for continuous improvement.

**Are you the right fit?**
- Proven experience in digital marketing, preferably 3 years+
- Marketing Qualifications in Digital Marketing, or a related field
- Business to business marketing experience specifically with SME’s
- Can-do attitude and passion for Digital Marketing
- Basic HTML Coding experience
- Experience working with WordPress and a strong ability to optimise high performing landing pages
- Ontraport CRM experience is a massive plus

**Perks and Package**:

- Great culture where team players work together to achieve a common goal
- 2 days WFH + Professional office environment
- 9 day fortnight fully paid
- Solid remuneration $$$
- World class ongoing training and development
- Professional modern office space located in Fortitude Valley
- Paid secure parking
- Laptop and all technology provided
- Career progression opportunities

**Salary**: $95,000.00 per year

Schedule:

- 8 hour shift
- Monday to Friday

**Experience**:

- PPC Campaign Management: 2 years (preferred)
- Digital marketing: 3 years (preferred)

Work Authorisation:

- Australia (required)

Ability to Commute:

- Fortitude Valley, QLD 4006 (required)

Work Location: Hybrid remote in Fortitude Valley, QLD 4006

Application Deadline: 15/02/2024



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