Head of Content Innovation and Programming

2 weeks ago


Surry Hills, Australia News Corp Australia Full time

Reporting directly to the Group Director, the Head of Content Innovation and Programming is a key coordination and operational role in our Editorial Innovation Centre working across networks and newsrooms to deliver programmed multi-media support to the production of big stories, coverage on national issues and tent poles - driving, coordinating and producing content that runs nationally across all formats and brands. With the goal of meeting new audiences where they are in a way that engages and delights them, the role will be key in leading ambitious storytelling alongside our talented newsroom reporting teams it will innovate and drive new and different forms of storytelling, and bring together best practice and new practice to set a new benchmark for digital storytelling and the digital news experience.

**What’s the role?**
- Lead ambition and delivery of multi-media content to support newsroom storytelling and standalone story formats with a single view across all formats and platforms
- Oversee the output from the Editorial Innovation Centre particularly on major event coverage in a way that engages our audiences and drives readers to consume more content
- Work with key news leaders to execute a network wide multimedia content plan for coverage of big breaking news and major events
- Improve the quality and increase the timeliness of multimedia content that can be used across a range of channels
- Facilitate greater communication about, and cross-promotion of, planned editorial content
- Ensure high quality multi-media content is available to run in all formats and platforms
- Support newsrooms in distribution and amplification to ensure content is surfaced and optimised on all platforms and channels
- Drive new benchmarks in storytelling and audience engagement and growth outcomes with a single view across all platforms
- Oversee, socialise and support the delivery of a national content calendar across all newsrooms
- Define the cadence for Editorial, Consumer and Client Product planning meetings to plan events and tent poles

**Who are you?**
- Excellent stakeholder-management skills - both internal and external
- Strong newsroom ‘news-sense’ and the ability to communicate effectively with journalists
- Experience with ‘lifestyle’ content preferable
- Excellent understanding of digital distribution from content and technical perspectives
- Confidence in delivering and presenting actionable insights and analysis to stakeholders
- Experience working collaboratively with multidisciplinary teams
- Can demonstrate an understanding of NCA brands, both print and digital

**The Editorial Innovation Centre**

The Editorial Innovation Centre (or EIC) will lead the ambition and development of creative storytelling in premium and vertical video, interactives, graphics, social, and newsletters - innovating new practices and establishing world class publishing, on and off platform.

The EIC will be the home of News’ multimedia content creation led by our most innovative story producers with the goal of publishing excellent journalism where new audiences are, in a way that best engages and brings them back for more.

Working alongside the talented journalists in our newsrooms, the EIC will re-imagine the art of the possible to amplify, optimise and share our journalism across our networks, and on social mediums, as well as drive original content ideas.

**News Benefits**
News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

- ** Exclusively ours - **Access to publications and products from across the News Corp family
- ** Health & wellbeing -** Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
- ** Time off -** News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
- ** Helping you grow - **Development opportunities (including diversity and inclusion - focused education series) and recognition
- ** Financial wellbeing -** Support on making the most of your money
- ** Perks & discounts -** Exclusive offers across a range of products and services
- ** Giving back**:

- Make a difference to our communities.
- ** Inclusive workplace benefits & facilities** - join an employee resource group, get access to multi-faith quiet rooms or utilise our parents rooms

**Applications close 11:59pm, June 12, 2023**
- We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities



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