Head of Digital Marketing

2 weeks ago

Sydney, Australia Thermo Fisher Scientific Full time

Thermo Fisher Scientific’s Mission is to enable our customers to make the world healthier, cleaner and safer, and the global coronavirus (COVID-19) outbreak is a powerful reminder of the importance of that Mission. In fact, Thermo Fisher is at the forefront of the global response to COVID-19. We are working with governments, agencies, industry partners and researchers globally to ensure priority access to instruments, consumables, safety supplies and other products to address the outbreak. Our efforts have been particularly focused in supporting analysis of the virus, diagnosis, personal protection, and ultimately helping in the development of new therapeutics and vaccines.

**Job Title: Head of Digital Marketing (Hybrid position)**

**Location: Melbourne, Sydney, Brisbane**

**Reporting To: Director Marketing and Digital Commerce**

**Number of Direct Reports: up to 7**

**About Thermo Fisher Scientific, ANZ**

Our growing team of 1400+ employees work together to deliver world-class science products and solutions to a wide range of key markets. With commercial, manufacturing and distribution sites across Australia and New Zealand, including Melbourne, Brisbane, Sydney, Auckland, Adelaide, Newcastle, and Perth, our scope covers life sciences; specialty diagnostics; food, dairy & beverage; environmental & industrial; healthcare and analytical instruments including commercial, customer service, technical service, supply chain, finance and operations.

**How will you make an impact?**

The Head of Digital Marketing will develop and execute digitally focused marketing strategies and sophisticated omnichannel programs designed to accelerate growth across all divisional groups in Australia and New Zealand.

The Head of Digital Marketing has in-depth knowledge in digital marketing and in-depth understanding of the online marketplace to develop a strong digital strategy tailored to the company’s goals and objectives.

This experienced, dynamic expert will work across our organization to execute programs and tactics that contribute to the overall growth of the business. Furthermore, the Digital Marketing Manager will lead a team of digital marketing specialists to ensure Thermo Fisher Scientific in Australia and New Zealand competes effectively in the digital economy.

**What will you do?
- Expert understanding of the online and digital marketing landscape, as well as strong technical knowledge, coupled with demonstrable competency in managing complex projects.
- Contribute to delivering >$60,000,000 digital revenue attribution through integrated digital marketing programs.
- Collaborate with Digital Commerce and Data Science teams to drive B2B + B2C + SC (Supply Center) eRevenues of >$125,000,000 or as determined by the annual STRAP plan.
- Experience in web development, search optimisation, e-commerce, content management systems, and online marketing industry terms, practices, and procedures including sophisticated marketing technology stacks that drive customer engagement, acquisition, targeting, tracking and retention strategies.
- Demonstrated experience in internal and external stakeholder engagement and relationship building, at all levels
- Demonstrated experience in Project & Change Management
- Responsible for the digital marketing strategy, which includes program strategy, planning, execution, and analysis.
- This role will support with defining our ANZ digital objectives and drive initiatives aligned with industry best practices and emerging trends.
- Manage and mentor the ANZ digital marketing team including roles across Digital Automation, Content Specialists, Digital Administration, Demand Generation, SEO/SEM etc.
- Lead the development of Digital marketing and campaign strategy through the coordination of sophisticated B2B2C activities that maximize revenue and market share opportunities, manage customers through the digital sales funnel, and deliver lead generation opportunities for internal sales teams and KAMs across ANZ.
- Use data driven analysis to measure performances of digital channels and identify optimisation opportunities with our ANZ business partners to educate and inform.
- Work with relevant stakeholder groups to implement onsite merchandising programs.
- Own paid media traffic and revenue targets - from planning to delivery, reporting and optimization across all paid media channels
- Bridge the gap between media and e-commerce teams to ensure promotions and e-comm events are amplified across all channels
- Lead the development of an ANZ paid search strategy to ensure revenue targets are met
- Improve media acquisition channels - build growth across relevant metrics and focus on increased efficiency to meet demand
- Understand digital marketing technology and all our different data sources we have access to and how to best use data and technology to drive sales and to deliver incremental growth.
- Develop customer journeys with the support of cross-functional teams, collaborate wi

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