Public Relations Manager

3 weeks ago

Cheltenham, Australia APT Travel Group Full time

We’re a world leading tourism company, passionate about helping travellers explore cultures, experience places and connect with others, to live an enriched life. With over 95 years’ of experience and with team members across the globe, we know travel and pride ourselves on delivering 5 star customer service and experiences of a lifetime.

Are you passionate about travel? Do you have a positive and dynamic approach to public relations? We’re searching for a talented Public Relations Manager to join our team and help us showcase our amazing brand, products and experiences through compelling storytelling and strategic communication.

**ABOUT THE ROLE**

As a Public Relations Manager you will play a pivotal role in shaping our brand's image and building strong relationships with the media, partners, and our valued customers. Key responsibilities include:

- Developing and executing strategic PR campaigns that promote our brand, product and travel destinations
- Building and maintaining positive relationships with media outlets and industry stakeholders.
- Crafting engaging press releases, articles, and other content to highlight our unique offerings and experiences.
- Managing special events and organising familiarisation trips for journalists, trade partners and content creators
- Managing crisis communications effectively to protect and enhance our brand reputation.
- Collaborating with our marketing, sales and product teams to align PR efforts with broader marketing & sales strategies.
- Measuring and analysing PR campaign performance to continuously improve our outreach.

**ABOUT YOU**
- 10+ years of experience in public relations, preferably within the travel and tourism industry.
- Excellent written and verbal communication skills with a knack for storytelling.
- Proven ability to secure media coverage and manage press relationships.
- Dynamic and positive attitude, with the ability to adapt in a fast-paced environment.
- Strong organisational skills and attention to detail.
- Knowledge of current PR trends, digital platforms, and social media.
- Bachelor's degree in Public Relations, Communications, or a related field.

**WHAT WE OFFER**
- Flexible workplace culture with hybrid working model
- Paid Parental Leave
- Bonus week of leave if requirements met
- Highly engaged team and great company culture
- Chance to give back via our workplace giving initiatives through our One Tomorrow Foundation including volunteer leave
- Holistic wellbeing program
- Learning & development opportunities
- Experience our premium products with familiarisation trips

**OUR VALUES**

Our values are at the heart of our organisation and the foundation of our culture. They are our compass, guiding our decisions and actions.
- Genuine service - We genuinely care about the experience we create for our guests, trade partners and internal stakeholders
- Better together - We are better when we connect and collaborate, valuing all opinions
- For tomorrow - We pursue opportunities to grow, embracing change and learning from our mistakes. We choose the long-term view over short-term benefits
- Celebrate the moments - We like to have fun at work and share a positive attitude. We celebrate our successes, no matter how big or small. A win for one of us is a win for all

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