Digital Marketing Manager

2 weeks ago

Yatala, Australia Sharp & Carter Full time

Join the market leader in stainless steel security screen products
- Digital marketing role with broad scope and career development opps
- Yatala location and hybrid flexibility options

More than 20 years ago, Crimsafe revolutionised the security screen industry. Today, Crimsafe is still setting the standard with their commitment to research, product development and technology. Independent research by the University of Queensland proves that Crimsafe far out-performs competitor products and the impact levels required by Australian Standards. With a full range of products and styles, and more than 25 profiles, Crimsafe is the trusted brand for builders and architects for residential, commercial and infrastructure projects. Crimsafe passes and exceeds more Australian and industry standards than any other stainless steel mesh product.

Crimsafe is experiencing exponential growth and as a result they seek a Digital Marketing Manager to join their expanding marketing team. A newly created role, this is a great opportunity to own the digital channels across the website, social media and ecommerce platform.

Reporting to the Chief Commercial Officer you will work autonomously and in a highly collaborative team environment and will be responsible for the integrated digital marketing, promotion and branding of Crimsafe and its operating businesses in Australia and overseas. The Digital Marketing Manager will proactively take ownership of all digital properties that carry the Crimsafe brand and this includes all B2C and B2B platforms. On a day to day basis the role will liaise with internal and external stakeholders across all marketing activities including radio, TV, social, digital, sponsorships and collateral to maximise brand awareness and sales. The role will drive enquiry and cost per enquiry across all brands and secondarily will drive revenue sales through the Crimsafe webshop.

You will bring a digital marketing specialist background, or generalist marketing background with a strong digital focus, in addition to relevant tertiary qualifications. A minimum of three to five years experience, ideally you have worked in a product and/or service based business that offers a practical solution to consumer problems. Your experience and understanding of google analytics, paid and unpaid social media campaigns, SEO, SEM, Website and Shopify Adwords will be highly regarded. You have experience managing agency partners and contractors to ensure targets and KPIs are met.

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